Description
Position at EssenceMediacom
Media Planning Business Director (ITV) 3 Month Contract
About the team
Media Planning are experts on the paid media landscape and how consumers interact with it. We architect and steward holistic media plans throughout their lifecycle, owning the creation of overall plans, cross-channel budget allocation, in flight cross-channel optimisation & reporting and post-campaign analysis. We are our clients\' key contacts for a unified view across all aspects of their campaigns, narrating the story of the campaign from planning recommendation through to PCA.
Business Directors at EMX
Media Planning Business Directors lead a team of planners, inspiring innovation and great thinking in media planning across multi-practice client teams. The ultimate owner of the media plan recommendation, weekly reporting reviews and campaign PCA, they work with the team to ensure communication to the client is clear, compelling and of a high standard. The Media Planning Business Director holds close client relationships and is the primary face of Essence\'s Media Planning product for those clients. They are ultimately responsible for campaign performance and the delivery of business-enhancing insights. They foster strong external relationships and keep a close eye on the market to ensure new opportunities and research are reviewed and implemented for the benefit of their clients.
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