Job Description

Media and communications specialist

Chelmsford

Up to \xc2\xa333,735 per annum

Fixed Term Contract

Full Time

Anywhere Worker

Please note that this is a fixed term contract / secondment opportunity for a period of 18 months

Essex County Council (ECC) is one of the largest and most dynamic local authorities in the UK, serving a population of 2 million residents, and has a very successful track record of delivering transformational change. ECC anticipated change was needed in the public sector and has worked to deliver better quality at lower cost. We have an ambitious transformation agenda - one with the scope to reach every part of the council. We are changing the way we think, the way we work, and the ways in which we deliver our services. We are committed to becoming a place where individuals, partners and communities feel proud to play their role and genuinely want to belong. We\'re immensely proud of our flexible working options.

The Opportunity

People Operations sits within the People and Transformation function at Essex County Council (ECC). People Operations delivers a high standard of service to both ECC employees and to external customers, with our employees and customers at the heart of what we do. Working collaboratively across the Organisation, People Operations is responsible for all people payments, resourcing, employee casework, first line HR queries, pre-employment vetting and business development of external services to our partners.

The Media and Communication specialist will work in supporting the Recruitment and Employment Vetting Team, leading on day-to-day attraction activities, enhancing the employer brand through a range of social media and offline channels. They will contribute to the attraction of temporary and permanent talent for both our internal and external customers, with the objective of supporting ECC\'s ambition to directly hire our own talent and maximising cost savings.
The opportunity presents a chance to work in an award-winning team, that is constantly growing, with opportunities for continuous professional development.
Accountabilities

1. Responsible for planning, creating, and delivering digital communication campaigns via multiple platforms including social media and our careers site.

2. Create and manage promotional materials such as video adverts, brochures, blogs, microsites, and come up with creative and innovative new ideas to support talent attraction.

3. Responsible for leading and collaborating with the recruitment and employment vetting team on the delivery of a range of talent attraction activities to promote ECC as an employer of choice and attract the best talent.

4. Responsible for also delivering talent attraction campaigns for our external customers, e.g. recruitment projects/campaigns, and ad-hoc talent attraction requirements.

5. Responsible for talent attraction tools such as jobs channels, including evaluating return of investment, and overseeing contract renewal as needed. Keeping up to date with the latest resources and technology available.

6. Tasked to proactively promote and raise awareness of our talent pool community to build our talent pipeline. Working with the wider team to support the population of the talent pool in hard to fill areas for ECC and our external customers. And, proactively engaging with the talent pool by creating and promoting content, ensuring engagement is suitable for both the active and passive candidate market.

7. Tasked with supporting the wider recruitment team on the effective delivery of new talent attraction projects, such as virtual recruitment fairs.

8. Develop engagement metric monitoring and evaluation of all talent attraction activities e.g. google analytics, to better inform the recruitment and employment vetting team about what materials work well and are best value. Reporting on findings and making recommendations to the Senior Team.

9. Specific individual and shared targets and objectives are defined annually within the performance management framework.

The Experience You Will Bring

1. Educated to RFQ Level 4 Marketing Executive standard or an equivalent level of proficiency acquired through practical experience.

2. Ability to strategically and proactively manage multiple attraction channels such as Indeed, LinkedIn and Find a Job, to ensure that they remain up to date and are fully utilised.

3. Practical experience in utilising system software like WordPress, Canva, Page Tiger and Adobe Photoshop (among others) to bolster talent attraction is a must. Eager to acquire and enhance skills and software expertise for driving innovation and ongoing improvement.

4. A driven and creative individual with keen attention to detail, a results-focused approach, and a constant desire to improve and innovate. A positive, proactive attitude along with an eagerness to expand and develop the talent attraction offering currently in place is a must.

5. Strong communication skills are key, along with the ability and experience in fostering and maintaining relationships with various stakeholders, both internal and external.

6. Ability to deliver effective, administrative duties; well organized, reliable, and able to meet deadlines, whilst appropriately handling confidential and sensitive information. Ensuring appropriate consents are gathered for promotional materials, understanding, and adhering to industry standards.
To read more about us please visit: People and Transformation

Why Essex? Essex County Council has a location to be proud of. Our 1,300 square miles stretch from Constable Country to the Thames Estuary, from the dynamic M11 corridor to the traditional seaside resorts of Clacton and Walton. England\'s oldest town, Colchester, and two of its newest - Basildon and Harlow - are right here. Along with the City of Chelmsford, the county town, they form our major population centres. It means real choice and makes Essex the ideal place for your career.

Read more about us.
Essex County Council is proud to be a Disability Confident Leader. We\'re committed to interview all disabled applicants who choose to apply under our Job Interview Scheme if they meet the minimum requirements of the job. Please speak to our Recruiters if you require any reasonable adjustments during the process.

We\'re also committed to interview all veterans and care leavers, who meet the minimum requirements of the role for which they are applying.

What you should do next

If you are interested in finding out more about this role, we would love to hear from you. Please apply via the Working for Essex website.
Essex County Council is committed to safeguarding and promoting the welfare of children and vulnerable adults, and expects all employees and volunteers to share this commitment.

If you would like to be kept up to date on other relevant opportunities, blogs, news, events and industry related news at Essex County Council, please join The Essex Talent Community

If you have queries on this role or require anything further, please email resourcing.team@essex.gov.uk

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