Job Description

Are you a skilled Marketo Developer with a passion for innovation in the telecommunications industry? Be a crucial part of shaping the future of our marketing strategies with a leading telecom company based at Reading.

We are seeking an experienced Marketo Developer to join our B2B Marketing team. You will play a crucial role in implementing and managing the Marketo marketing automation platform, enabling us to execute effective campaigns targeting both acquisition and existing customers. This is an exciting opportunity to be part of a dynamic team, driving growth and innovation in our B2B marketing initiatives.

You\'ll have the opportunity to work in a dynamic and forward-thinking environment.

Responsibilities:
- Collaborate with the B2B Marketing team to understand campaign objectives, requirements, and target audiences.
- Lead the implementation and configuration of the Marketo marketing automation platform.
- Design, build, and manage complex multi-channel campaigns using Marketo\'s tools and capabilities.
- Develop and maintain automated workflows, lead nurturing programs, and customer journey maps to optimize campaign performance and enhance the customer experience.
- Integrate Marketo with other relevant platforms, such as CRM systems, to ensure seamless data flow and synchronization.
- Monitor campaign performance metrics, analyse results, and provide recommendations for continuous improvement.

Qualifications:
- Proven experience and track record of successfully implementing and managing Marketo marketing automation for B2B campaigns.
- Strong proficiency in Marketo\'s functionalities, including campaign creation, lead nurturing, segmentation, and reporting.
- Experience with marketing technology integrations, particularly CRM systems (e.g. Salesforce).
- Technical proficiency in HTML, CSS, and JavaScript for email template customisation and troubleshooting.
- Analytical mindset with the ability to interpret data and derive actionable insights for campaign optimization.

Ready to make your mark as a Marketo Developer in the world of telecom? Apply now by sending your CV to Rohit.chavda@projectpeople.com

Project People is acting as an Employment Business in relation to this vacancy.

Project People