Job Description

Travers Smith is a leading full-service law firm, with a wealth of experience in its areas of specialisation. The firm has a market-leading reputation for its international expertise in Asset Management, M&A and Dispute Resolution & Investigations. Clients include asset managers across the alternative asset classes (private equity, venture, credit, infrastructure and real estate), publicly listed and private companies, financial institutions, and other business enterprises involved in large and complex UK and cross-border matters, transactions and disputes. Our purpose is to provide the highest quality of service to our clients whilst enabling our people to achieve professional fulfilment in a supportive, inclusive and enjoyable working environment.DepartmentThe Business Development, Clients, Marketing, Events and Communications team consists of 33 people who focus on increasing the profile of the firm and the brand through a variety of channels to create leads and opportunities that can increase profitable revenues. The department is at the forefront of several key strategic firmwide initiatives. Priding itself on achieving strategic aims while ensuring a collaborative, inclusive and rewarding team dynamic.The RoleThe Marketing Technology Manager plays a key role in the development, execution, analysis and reporting across all of our marketing technology and related activity.Key ResponsibilitiesWork with the Head of Brand & Digital Marketing, as well as the wider Brand & Digital Marketing team on a range of digital marketing initiatives.System Management

• Take a lead role on the strategic management of the firm's MarTech such as CRM system (InterAction) and email marketing (Vuture)
• Email marketing templates
• Support others in the Brand & Digital Marketing team and be an expert to help improve processes using our marketing technologies and recommend best practice
• Works closely with the Design team to ensure reporting, templates and marketing technology interfaces are on brand and effective.
• Data quality management and improvement, working with BD & Systems Analyst, and Marketing Technology Executive
• Provides support to the Marketing Manager for campaigns and content

User Experience

• Training programme for PAs and other users of the firm's MarTech
• User adoption of marketing technologies

Metrics to drive brand engagement and revenues

• Analytics management
• Reporting management
• Social media reporting, specifically LinkedIn, on a Quarterly basis, and work with the Marketing Manager to deliver
• Website reporting management

People Management

• Build successful partnerships and relationships with a broad range of internal and external stakeholders.
• Business process management in respect of marketing technologies, working with BD & Systems Analyst and Client teams
• Data quality management and improvement, working with BD & Systems Analyst, and Marketing Technology Executive
• Management responsibility for the Marketing Technology Executive

Key StakeholdersBD Managers and their teams, Communications team, Technology team, Knowledge Management and Hub teams.Personal Specification - Experience, Knowledge & SkillsExperience and Knowledge

• Minimum of five years' experience in digital marketing
• Graduate with a relevant professional marketing and/or business qualification - preferable
• CRM experience: knowledge of InterAction, and CRM and its role in business change desirable
• Prior experience of working with content management systems, e-marketing tools and analytics programmes - desirable

Skills

• Budget and project management skills
• Excellent computer literacy with experience of the Microsoft Office suite tools and the full Adobe Creative Cloud suite
• Experience of managing and getting the best out of CRMs
• Experience of email marketing systems
• Experience of multiple website content management systems, and the reporting of performance

Personal Attributes

• Ability to build strong relationships with internal and external clients
• Friendly
• Process driven
• Logical
• Flexible team player with a 'can do' attitude
• Proactive
• Comfortable providing recommendations with confidence to senior level stakeholders, even when there is ambiguity involved
• Able to lead and manage meetings with partners and senior players with confidence and an assured approach
• Commercially astute

We are excited to be moving from our London headquarters in Snow Hill, to a brand-new building in the City - Stonecutter Court. The move is expected to take place in early 2026.Accessibility statement : If individuals have any accessibility issues when reviewing this document, please notify a member of the Travers Smith HR team so that the document can be provided in an alternative format.Support and Adjustments for candidates : At Travers Smith, we are committed to ensuring that people who are disabled or have a long-term condition are empowered in their identity, valued equally, and listened to. If we can adjust the recruitment process to make it more accessible, please let us know. For further information please visit our website:

Travers Smith