Job Description

WHO ARE KFC?

Colonel Harland Sanders opened the first KFC in Corbin, Kentucky in 1938. He started with one store, 11 herbs and spices, and an idea. From there our incredible brand and product grew to what it is today.

KFC first came to the UK in 1965 with our first restaurant in Preston, Lancashire. Today we are a billion-pound business with over 900 restaurants run by our 28,000 restaurant team members. Our headquarters are based at the Restaurant Support Centre (RSC) in Woking, Surrey \xe2\x80\x93 a 24-minute train from Waterloo. Of the c.900 restaurants in the UK, 900 of our restaurants are owned and operated by 40 franchise partners; the remaining 50 are company owned and run.

We are proud to have received a number of accolades in recognition of our commitment to our employees, including being named as Britain\xe2\x80\x99s Top Employer three years running. To work for KFC is to be part of one big family.

MORE ABOUT THE ROLE

We are inviting you to join the digital transformation journey here in KFC!

This is a unique and exciting opportunity to join the Marketing Retail Solutions team as a Marketing Technologist, a role that has the opportunity to influence real business change, accelerate the growth cross our physical and digital channels, and help set us up as a data driven brand and retailer. We are looking for a bright, curious, and resilient future leader who can drive and develop our marketing technology agenda for our retail and eCommerce function.

The Marketing Technologist is one of the latest roles spawned from our new digital landscape. This role serves as a crucial link between Marketing and Digital Technology. The role requires the ability to liaison within the different marketing functions and then translate that marketing vision to a technology implementation to deliver on marketing goals. Reporting to the Digital Enablers Lead, the Marketing Technologist will be part of a team passionate about Technology, data and analytics.

The Marketing Technologist must also understand the valuable potential of automation to streamline the functions of marketing teams. They should understand how systems could interconnect to integrate data between platforms, although they won\xe2\x80\x99t have to write the code to make that happen. Their work must cross all digital channels to improve business performance.

The Marketing Technologist must work smoothly and collaborate effectively with Technology and Marketing teams. The Marketing Technologist is a team player, bridging gaps between departments that are admittedly sometimes just not speaking the same language. Think of the Marketing Technologist as the interpreter between these sometimes-disparate departments. But never fear; the Martech Executive can connect all the dots between the frontend user experience and the marketing and Technology teams that control their UI.

The Marketing Technologist must be able to partner with key stakeholders in our business in order to completely understand context and guide which business priorities we should address using data and how we should go about doing so. This role will serve as a domain expert and will develop a rapport with our internal business partners as an essential, long-term part of the team.

This role will be based in the UK but with opportunities to work across YUM.

KEY RESPONSIBILITIES:

Performance Analysis \xe2\x80\x93 Manage the analytics infrastructure that surrounds digital and retail performance, provide data-led insights to drive brand and business growth.

Liaison with Marketing and Technology\xe2\x80\x93 Serving as super-user and product evangelist for a variety of digital tools. Overseeing marketing intelligence and providing actionable insight to internal stakeholders

Supporting with service introduction\xe2\x80\x93 Supporting with testing and implementation of new marketing technology rollouts. Overseeing training of marketing software and user adoption. Leading user acceptance testing while correcting any issues that arise.

Building relationships with Technology companies\xe2\x80\x93 Relationship management with technology vendors. Optimizing technology investments. Attending Technology events to build relationships with potential vendors and shape the future Martech stack.

WHAT YOU\xe2\x80\x99LL DO:

• Enhancing data analytics to deliver data-led insight in driving retail performance and improving customer journeys across the KFC App, Web and Kiosk using our martech stack.
• Looking after app store review reputation.
• Optimising App Store listings \xe2\x80\x93 Ensuring keywords, images, descriptions are relevant, up to date and competitive across the QSR market.
• Managing technical/on-page SEO \xe2\x80\x93 working collaboratively with our agencies on improving core web vitals.
• Optimising local marketing across search and Google My Business
• Negotiating and implementing new digital tools and contracts with our existing vendors.
• Implementing deep links across paid media to improve the app customer journey.
• Educating internal marketing teams on how we can utilise and new technologies in our campaigns.
• Managing our Customer Data Platform.
• Improving current first-party data working with our tech and agency partners and enriching customer profiles and audiences.
• Supporting with media campaigns testing and learning through customer data.
• Onboarding and implementing new tools.
• Building strong connections with our digital technology teams.

WHAT WE\xe2\x80\x99D LOVE FROM YOU

EXPERIENCE

• 2 to 4+ years of experience of relevant experience in a digital, or data & martech marketing role, client, or agency side.
• Experience in integrating business analysis with technical solutions that help the business to grow.
• Experience of project managing digital and/or data & martech projects.
• Experience in integrating data and technology to deliver contextually relevant marketing activity
• Experience in running and integrating digital campaigns across multiple channels.
• A strong understanding of the marketing platforms required to deliver more personal experiences including CRM, Digital Analytics, campaign management, CDPs, CMSs, etc.
• Experience with working with Agile development teams both in-house and third-party.
• Experience in digital analytics implementation and tracking to report and fuel experiences.
• Ability to present well to stakeholders and confidence in putting forward ideas.
• Experience of internal and external stakeholder management.
• Performance and data focused with a keen eye for creativity driven by innovation.
• Ability to juggle multiple projects whilst remaining detail-focused and proactive.
• Must be a team player but also able to work with limited day-to-day supervision.
• Strong communication skills both written and spoken, in English; with ability to communicate complex analysis to broader stakeholders clearly and simply. Ability to align the organisation on data driven decisions and recommendations.
• Degree in technology, marketing or business is desired.
• Excellent analytical skills.

KNOWLEDGE, SKILLS or ABILITIES:

• Search engine optimisation
• Customer segmentation
• Paid search
• Social media
• Paid media
• Email marketing
• Lead generation
• Digital analytics
• Website optimization

ABOUT YOU

• Enthusiasm and passion for technology, data, guests and food is a must!
• Self-starter and work in an environment that fosters entrepreneurial minds.
• Believes in culture of transparency and trust.
• Open to learning outside scope or knowledge skillset.
• Solution driven, meaning you\xe2\x80\x99ll be inquisitive, tenacious and determined\xe2\x80\xa6 always looking for new ways to deliver ground-breaking work.
• Patient, resilience, and be able to make judgment calls under pressure.
• Growth hacker mindset who can balance short- and long-term goals and objectives.

WHAT WE CAN OFFER YOU

REWARD, PROGRESSION AND LOTS OF RECOGNITION

A career with KFC offers much more than just fantastic earning potential. We reward achievement with amazing incentives and benefits, including;

• Company and performance-related bonus
• Generous pension with up to 11% company contribution
• Private healthcare with the option to increase to include family cover
• Annual holiday allowance starts at 25 days with the option to buy or sell up to 5 extra days per year
• Recharge Days - an additional 5 days per year to disconnect from our day-to-day (in addition to annual and bank holidays).
• After 5 years\xe2\x80\x99 service, annual holiday allowance increases to 30 days
• Study support may be available for job-related qualifications
• Competitive parental leave and flexible return to work options
• Wellbeing Gift - \xc2\xa350 to invest in an app that will help your personal health and well-being
• Wellbeing Reimbursement - A fund to claim back costs throughout the year that support your well-being such as vitamins subscriptions, language lessons, gym membership.
• Sanctus - 1:1 Mental Health coaching sessions.
• \xe2\x80\x98Leave me the cluck alone time\xe2\x80\x99 \xe2\x80\x93 an hour per day outside of your lunch break to step away from your screen.
• Virtual Commute -time blocked out in our diaries to give space without meetings to start and finish the day the most effective way.
• Flexible and Voluntary benefits including Dental Insurance, Health Screening and Gym Discounts.

That got you cluckin\xe2\x80\x99 excited? Apply now- there might just be a seat for you at the Colonel\xe2\x80\x99s table\xe2\x80\xa6

About Company: We do things the right way. It isn\xe2\x80\x99t always easy, but it\xe2\x80\x99s always better. We make our chicken by hand (and we eat it with our hands too). We lead with our hearts, work hard and have fun \xe2\x80\x93 and we welcome everyone. It doesn\xe2\x80\x99t matter who you are, where you\xe2\x80\x99re from, or what your shoe size is \xe2\x80\x93 everyone\xe2\x80\x99s got a place at the Colonel\xe2\x80\x99s table.

KFC