Job Description

• Category: Marketing Strategy & Planning
• Type: Permanent
• Salary: \xc2\xa360,000 to \xc2\xa363,000 base plus an incredible benefits plan which includes discounted holidays, 15% bonus and tons m
• Job Reference: 2140
• Consultant: colin.doree@bluepelican.com

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Marketing Strategy & Planning Lead \xe2\x80\x93 Travel
Location: Middlesex \xe2\x80\x93 Hybrid, typically twice a week in office
Salary: \xc2\xa360,000 to \xc2\xa363,000 base plus an incredible benefits plan which includes discounted holidays, 15% bonus and tons more. A well-executed piece of marketing doesn\xe2\x80\x99t just happen. By the time the final execution lands in front of its prospective customer, what\xe2\x80\x99s gone in behind the scenes has been months in planning and taken tens, if not hundreds of people\xe2\x80\x99s eyes pawing over it in order to get it to that moment. The part you\xe2\x80\x99ll play in this will be right back at the beginning. The planning and strategy phase for the company\xe2\x80\x99s brand, commercial and customer goals. Long before anything creative or execution is on the cards. Typically, this will be in the form of 3 year horizon scanning at it\xe2\x80\x99s maximum level, bringing it down into an annual plan which will include establishing business priorities within the marketing plan. Then breaking that down into quarterly plans and tactical strategies which look to drive revenue and give cost plans, influencing budgeting and investment allocation at senior levels for marketing teams and informs their media plans too. At which point this will mark the handover point for which your work will be put into action by the operational and commercial marketing teams. Bringing to life a roadmap of activity which results in multi-channel campaigns that keep the lights on, tills ringing and customers happy. As well as awards rolling in for innovation and creativity (they\xe2\x80\x99ve won something like 20 of them in recent years). In addition, each year you\xe2\x80\x99ll be in charge of their customer segmentation strategy. Revisiting to ensure its fit for purpose and re-tweaking where appropriate to ensure it\xe2\x80\x99s always on point. Especially when considering the global nature of their business and the complexity of their customer base, and sophistication of their brand partnership environment too. Ensuring this is properly embedded and adopted into the marketing plans, adjusting for any changes to customer segments, and they\xe2\x80\x99re associated impacts to commercial levers and drivers too. Finally, another big part of this role sits within strategic influencing and workshopping. There\xe2\x80\x99s a lot of emphasis and importance on relationship management. Working with third party partners, reviewing their co-partner marketing plans ensuring share of voice, business priorities and visibility with customers is being fairly promoted in partnership marketing efforts. This will be a management position with one report supporting you. It\xe2\x80\x99s up to you to decide how\xe2\x80\x99s best to disseminate the workload to best deliver the required outcomes. Experience Needed

• A marketing pedigree with a strategy and planning alignment
• Solid academic pedigree with a good numerical aptitude. There\xe2\x80\x99s going to be a lot of data to consume and make sense of as part of the day-to-day
• Have experience working in a large, complex organisation \xe2\x80\x93 like a big retailer, telco, bank, utility, travel company. Something with lots of levers, drivers and moving parts and people. So understand the complexity this brings and have had to organise a marketing strategy or marketing plan for such an organisation before
• A real passion for marketing, but also a great understanding on the mechanics of a commercial business and how money is made in a large commercial organisation
• Great collaboration skills and experience running workshops
• Tenacious, but also really patient with people and know how to get people onside

Want to Apply? Here\xe2\x80\x99s how: You can share your Linkedin profile or email me a CV \xe2\x80\x93 it doesn\xe2\x80\x99t have to be up to date, we can work on that once you decide you want to take this forward. Or, for a chat and more information please contact me on: Colin Doree
Head of Recruitment, Marketing, Digital & Data
Blue Pelican
01892 507122
colin@bluepelican.com
To learn more about this role, please apply or contact Colin directly on colin.doree@bluepelican.com

How to apply

If this position is of interest please send us your CV here, or you can call Colin Doree direct on to discuss this and other vacancies that may suit.

Colin Doree

Email: colin.doree@bluepelican.com