Job Description

Marketing and PR Manager - Seren & Routescape

Seren Collection and Routescape are leaders in luxury hospitality and bespoke travel experiences, united by a shared commitment to excellence, authenticity, and thoughtful, sustainable tourism.

We are now looking for a talented and driven Marketing and PR Manager to join our small and dedicated communications team. This role will help shape and grow the visibility of our award-winning collection of hotels and restaurants, as well as our luxury travel brand, Routescape.

Working closely with our Group Director of Communications & Marketing, you'll play a key role in telling the stories behind our brands and helping grow our presence both in the UK and internationally.

About the business

Serenis proudly rooted in Wales, with a portfolio of exceptional hospitality venues including Grove of Narberth, Beach House Restaurant in Oxwich, Penmaenuchaf in Eryri National Park and Lan y Mor in Saundersfoot. With over 150 passionate team members and a strong family-led culture, we are now widely regarded as Wales's leading luxury hospitality brand.

Routescape, our bespoke travel company launched in 2018, creates unforgettable tailor-made journeys across the UK, Ireland, France and Italy. With a focus on slow travel and curated experiences, Routescape has become an exciting growth area for the business with a reputation for excellence.

The role

As Marketing & PR Manager, you'll play a key role in growing the Seren and Routescape brands both nationally and internationally. A core part of the role involves working closely with our external PR agency to manage media enquiries and opportunities and coverage, while also supporting internal teams with press-related content to bring our brand stories to life.

You'll help shape the PR calendar, identify strong storytelling angles across our hotels, restaurants, and travel experiences, and coordinate content or spokesperson support as needed.

You'll support broader marketing initiatives across Seren, creating compelling content for our newsletters, websites and digital channels, and ensuring consistency of voice and tone across all touchpoints. From seasonal campaigns to key launches, you'll help ensure our marketing and PR efforts work in harmony to deepen engagement with guests, clients, and the wider travel and hospitality industry.

This is a hands-on and varied role that requires a strong command of copywriting and editing. Strong organisational skills are key, as you'll work across multiple venues and brands, collaborating with internal departments and agency partners to deliver campaigns on time and to a high standard.

This role would suit a proactive and ambitious marketing professional who is excited to grow with a dynamic business. A passion for food, travel, and hospitality is welcomed, and a genuine interest in helping to build long-term brand awareness and reputation is essential. Enthusiasm, attention to detail, and a collaborative spirit are a must.

What we are looking for

Strong experience in a well-rounded communications or marketing role, ideally within hospitality, lifestyle, or travel.

Proven success in developing and managing integrated marketing and PR campaigns across multiple platforms.

A strategic and creative thinker with a passion for building compelling, brand-aligned communications.

Excellent copywriting and editing skills, with a flair for engaging content and storytelling.

Proficient with CMS tools and marketing platforms (e.g. Wordpress, Mailchimp), with hands-on campaign experience.

Confident working with data, audience segmentation, and reporting to optimise marketing activity.

Skilled in digital content creation and visual storytelling to drive meaningful engagement.

Highly organised with solid project management skills and the ability to manage multiple priorities.

Collaborative, proactive and confident when working across teams or representing the business externally.

Comfortable working in a fast-paced, evolving environment.

Friendly and approachable, with a team-oriented mindset.

Welsh language skills are desirable, but not essential.

What we offer

At Seren, we believe that people flourish when they are part of something meaningful for Wales and the communities in which we work. We offer:

A competitive salary of up to 35,000 per annum.

Company salary sacrifice pension provided through Royal London

Eligible to be part of the discretionary Seren Employee Profit Share Scheme.

Tailored training and development plan.

Financial support for attaining professional qualifications.

Long service holiday benefit.

A milestone recognition programme based on long service.

Generous Employee Referral Scheme.

Employee Assistance Programme provided by Hospitality Action.

30% staff discount off food and beverage at all Seren venues.

Preferred Employee and Friends and Family room rate at Grove of Narberth and Penmaenuchaf Hotel.

Preferred rates through 'POB hotels' and 'Small Luxury Hotels of the World'

A beautiful work environment in our Headquarters set in a restored historic quayside building overlooking Pembroke Castle, with venues set in the National Parks and Areas of Outstanding Natural Beauty of Wales.

Ready to join us?

If you're ready to work hard to help shape the future of our forward-thinking hospitality and travel group, we'd love to hear from you.

Please forward your CV and Covering Letter directly to our Group People Manager, Oliver.

Job Types: Full-time, Permanent

Pay: Up to 35,000.00 per year

Benefits:

Additional leave Casual dress Company pension Discounted or free food Employee discount Health & wellbeing programme Referral programme
Schedule:

8 hour shift Monday to Friday
Work Location: In person

Reference ID: Marketing and PR Manager