Job Description

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Job Title

Marketing Performance Analyst###

Location

Asda House###

Employment Type

Full time###

Contract Type

Permanent###

Hours Per Week

37.5###

Salary

Competitive salary plus benefits.

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Category

Buying###

Closing Date

29 April 2025



We are seeking a highly analytical and detail-oriented Marketing Performance Analyst to join our dynamic marketing team. The ideal candidate will be responsible for creating comprehensive marketing dashboard funnel analytics tools, integrating traffic, conversion, sales, agency, and Google Analytics data to provide actionable insights. This role will help the marketing team understand ROI and optimise investment strategies, recommending best practices based on historical performance. The Marketing Performance Analyst will also attend trading meetings to present findings and advise on strategic decisions

Key Responsibilities:

Dashboard Creation:

Develop and maintain marketing dashboard funnel analytics tools to consolidate top to bottom metrics including traffic, sales, agency, and Google Analytics data.

Data Integration:

Integrate various data sources to provide a unified view of marketing performance.

ROI Analysis:

Analyse marketing campaigns to determine ROI and recommend the best use of investment.

Optimisation Recommendations:

Provide insights and recommendations for campaign optimisations based on historical data and performance metrics.

Reporting:

Prepare and present detailed reports on marketing performance, highlighting key trends and actionable insights.

Trading Meetings:

Attend trading meetings to present findings and advise on strategic marketing decisions.

Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices.Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.


You will also get an excellent benefits package including:

Discretionary company bonus Company pension up to 7% matched 15% colleague discount in store and online Free access to wellbeing services such as Wagestream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas. Asda Allies Inclusion Networks - helping colleagues to make sure everybody is included and that our differences are recognised and celebrated Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves