Job Description

Are you a passionate, driven, and creative marketing and communications professional committed to making a real difference for people struggling with financial insecurity?

We have an exciting Marketing Officer vacancy in our External Affairs team, where you can play a crucial role in supporting Turn2us to raise awareness, drive brand engagement, increase our services and programmes\' reach and support communications and fundraising.

The successful candidate will play an important role in strengthening Turn2us\'s marketing strategies, aligned with our mission and values, to educate, inspire action, and generate support. You will collaborate with key directorates and teams to design and implement impactful marketing campaigns, both online and offline.

We are seeking an articulate, creative, proactive individual who has a flair for marketing communications and is passionate about tackling financial insecurity in the UK.

Turn2us is a national charity tackling poverty and the structural causes of poverty. We work with co-producers and partners to provide people in financial crisis with the means and agency to get back on their feet, build resilience, move forward with their lives and thrive.

If like us you believe everyone has the right to have enough to live on, and you are ambitious about eradicating poverty, join us and build your career with a charity dedicated to ensuring dignity and equity for all.

We offer flexible working patterns, both in terms of hours and remote working. Please note that all employees are contractually required to work from the office a minimum of 4 days a month. Some roles may be required to be in the office more often than this and this will be agreed with the hiring manager upon starting at Turn2us.

Please note that all job offers are subject to 2 - 3 satisfactory references and a disclosure satisfactory to Turn2us from the Disclosure & Barring Service (DBS).



Job Title: Marketing Officer

Contract type: Full-time, permanent

Department: External Affairs

Reports to: Campaigns & Communications Manager

Location: Hybrid: Turn2us London Hub (Hammersmith) & homeworking

Purpose of the role:

To play a considerable role in supporting Turn2us to raise awareness, drive brand engagement, increase our Services and Programmes reach and support communications and fundraising. The Marketing Officer collaborates with key directorates and teams to design and implement impactful marketing campaigns, both online and offline.

Key responsibilities and accountabilities:

1. To scope, plan and execute marketing activity and campaigns across multiple online and offline communication channels, including the website, social media, print and digital, to raise awareness of the charity, our work and what we stand for, and to raise funds to support our work.

2. To apply our brand guidelines consistently across all content, campaigns and channels, and support and enable colleagues to ensure successful rollout and adherence.

3. To support the project management and production of campaign workflow, and to work with the Campaigns and Communications Manager to identify effective campaign target audiences and achieve measurable impact in reaching them.

Role Responsibilities:

1. Marketing Strategy:

Develop and execute marketing plans in line with the charity\'s objectives and target audience.

Identify key marketing opportunities, trends, and innovative ways to maximise reach and impact.

Work across teams to identify market research to understand audience preferences and keep abreast of the latest marketing practices.

Support with planning and project management of campaigns and content calendars - using Microsoft Planner, Excel, Trello or other project management applications.

2. Brand Management:

Ensure consistent and compelling brand representation across all marketing materials and communications.

Develop and maintain the charity\'s brand guidelines, ensuring adherence across various channels.

Help maintain and promote our \'brand toolkit\' to colleagues internally, ensuring it is kept up to date with relevant brand, messaging and communication materials needed to support staff.

3. Digital Marketing:

Plan and implement social media campaigns to engage the audience, share updates, and promote events.

Utilise email marketing to communicate with service users, donors and supporters effectively.

4. Content Creation:

Produce engaging content for different marketing channels, including website, blog posts, social media, and newsletters, in line with team objectives.

Collaborate with media and PR to tell compelling stories about our impact and people who access our support.

Brief and coordinate work with external providers such as designers, photographers and printers to deliver marketing collateral to time and to budget.

Use a data and insight-driven approach to audience engagement.

5. Fundraising Support:

Work closely with the fundraising team to promote campaigns, appeals and donor communications.

Create associated marketing materials and initiatives that support donor acquisition and retention campaigns.

6. Event Promotion:

Develop marketing strategies to raise awareness and promote Turn2us events, both virtual and in-person.

Ensure consistent branding and messaging.

7. Analytics and Reporting:

Track and analyse the performance of marketing campaigns using relevant tools and metrics.

Prepare regular reporting against key KPI metrics, providing insights and recommendations for improvement.

8. Partnerships and Outreach:

Collaborate with external partners, media outlets, and influencers to amplify the charity\'s reach and impact.

Support the creation of assets to promote the work of Turn2us and our corporate / programme / coalition partners - e.g. video, social media content, web pages, posters, presentations, email and collateral.

Key requirements of the role:

This role is a critical part of a high performing, inter-disciplinary brand & communications team and the post-holder will need to demonstrate responsibility and initiative; and work collaboratively to support the team and wider charity.

We want to hear from candidates who are passionate about social justice and who want to make a positive difference to the lives of people struggling to keep their heads above water financially, especially people on the lowest incomes.

Turn2us is committed to equity, diversity, inclusion, belonging and amplifying the voices of people with lived experience of financial insecurity. This applies as much to the people we offer support to as the people we recruit. We are especially keen to develop candidates who aren\'t afforded a typical route of entry to the charity sector. We provide a rich work environment so you can expand your knowledge, learn new skills and grow in confidence as you build your career.

These are the normal duties, which the charity requires from the position. However, it is necessary for all staff to be flexible and all employees will be required from time to time to perform other duties as may be required for the effective and efficient running of the charity. This job description is non contractual. It will be reviewed from time to time and may be subject to change.

At Turn2us, we are committed to protecting personnel, children, adults, and service users from any harm arising from each other, themselves, our activities, or organisational failings whilst in contact with us. The post holder will be required to follow the safeguarding policy and will be responsible for integrating safeguarding into all aspects of their work.

The post holder will be expected to ensure that their work complies with contractual terms and conditions, the Charity\'s policies and procedures and key legislation, such as data protection and charity law.

Person Specification

Experience and Knowledge :

Essential:

Ability to identify priorities, needs and opportunities within the organisation, and deliver in a way that meets audience needs.

Experience of delivering marketing and communications strategies including creating key content for social media channels, email marketing, web and printed materials

Demonstrable ability to build strong working relationships across multiple teams.

Excellent written and oral communications skills, including proven ability to communicate using appropriate styles, methods and timing, to maximise understanding and impact.

Ability to work collaboratively to solve problems.

Proven copywriting and proofreading for a range of channels, including for reports and other printed materials.

Confidence to offer communications counsel and support to staff across the organisation and provide regular feedback to your line manager and colleagues on progress and blockers.

Demonstrable ability to curate content and create plans and schedules.

Commitment to playing your part in creating a positive working environment in which equality and diversity are upheld and everyone feels comfortable to speak freely and do their work well.

Strong time management skills, ability to work well under pressure and to help steer teams to work effectively to agreed deadlines.

Proven ability to keep up to date with technology and developments in the industry.

Desirable:

Interest in social justice and policy.

Project management experience - or keen to develop these skills in early months at Turn2us.

Working with people who have lived experience of poverty or financial insecurity.

Skills and Abilities:

Essential:

Experience of using Microsoft Office and / or Google Apps and other collaborative technologies to support teamwork and management.

Ability to use key content creation applications including the Adobe Creative Suite programmes and/or platforms such as Canva.

Experience in marketing communications, including the creation of content and the drafting of external facing marketing materials.

Demonstrable experience of assisting in the delivery of successful communications and marketing campaigns.

Experience of reporting on and evaluating communications or marketing activity.

Experience using CRM systems & Mailchimp, or similar e-comms platforms.

Desirable:

Experience of video editing tools and/or platforms.

Previous experience publishing online content via CMS e.g. WordPress.

Turn2us