Job Description

Marketing Manager - In-House Opportunity at WFS

About Us

Wood Fire Smoke brings authentic Neapolitan pizza to Cheshire, with vibrant neighbourhood pizzerias located in Wilmslow, Macclesfield, Congleton, and Sale. Our restaurants are known for their warm, welcoming atmosphere and sense of community where everyone feels like a regular. We're passionate about creating a space where families and friends can gather, enjoy exceptional food made with traditional techniques and quality ingredients, all in a relaxed and affordable setting. Our family-friendly approach, combined with our BYOB policy, has made us a beloved fixture in the communities we serve.

The Opportunity

We are seeking a talented Marketing Manager to join our in-house team and play a pivotal role in shaping the voice and identity of Wood Fire Smoke. This role presents an exciting opportunity to lead content strategy, elevate brand presence, and drive meaningful engagement across multiple platforms. Flexible and remote working options available.

Key Responsibilities

Develop and implement - comprehensive marketing strategies and campaigns to drive brand awareness, customer acquisition, and loyalty across all restaurant locations..

Email Marketing - Create impactful email campaigns for product launches, promotions, newsletters, and customer engagement initiatives.

Website Content Optimisation - Maintain, refine, and update website copy to ensure alignment with brand voice, values, and user experience best practices.

SEO Strategy & Implementation - Optimise content across all platforms for search engines by integrating SEO best practices, including keyword research and on-page optimisation.

Community Engagement - Help develop initiatives that strengthen our position as a neighbourhood gathering place in the local communities we serve.

Social Media - work closely with our content creator to produce engaging marketing materials across various channels, contributing to the overall content calendar and quality.

Collaborate - with other internal teams, such as operations and culinary, to ensure alignment between marketing activities and overall business objectives.

Events - organise and manage marketing events, promotions, and partnerships to drive customer engagement and brand visibility.

Monitor and analyse - marketing campaign performance, providing regular reports and insights to optimize future strategies and achieve key performance indicators.

What We're Looking For

Proven Experience - Demonstrated ability to create high-quality content across social media, email marketing, blogs, and websites.

SEO Expertise - Solid understanding of SEO principles and their application in content strategy. Experience with keyword research and optimization is a plus.

Exceptional Writing Skills - Strong command of grammar, tone, and storytelling, with an ability to craft compelling brand narratives.

AI Familiarity - Comfortable leveraging AI tools to streamline content creation while maintaining authenticity.

Data Analysis - Ability to interpret marketing metrics and use data to inform content strategy

Creativity & Adaptability - A forward-thinking mindset with the ability to ideate and tailor content for diverse platforms and audiences.

Industry Passion - A genuine interest in the hospitality and food sector, with enthusiasm for brand-building and customer engagement.

Desirable Qualifications

Experience - 2+ years demonstrated ability to create high-quality content across social media, email marketing, blogs, and websites.

Education - Bachelor's degree or equivalent in Marketing, Communications, English, Journalism, or related field.

Technical Skills - Proficiency with content management systems, social media platforms, and basic analytics tools.

If you're ready to bring fresh ideas, innovative strategies, organisation and creative energy to WFS, we'd love to hear from you!

Job Types: Full-time, Part-time

Pay: From 35,000.00 per year

Expected hours: 25 - 40 per week

Benefits:

Casual dress Company events Company pension Discounted or free food Employee discount Flexitime On-site parking Work from home
Schedule:

Monday to Friday
Work Location: Hybrid remote in Wilmslow SK9 5AR

Application deadline: 05/05/2025