Job Description

About UsThe National Institute of Teaching (NIoT) has an unswerving commitment to high quality, evidence-informed teacher education, and is on a mission to improve the quality of teacher and leader development across the system.Our programmes are designed by teachers and leaders who understand the joys and pressures of school life. We work in collaboration with schools across the country, ensuring that our findings benefit all schools, teachers and leaders.We are seeking a motivated and enthusiastic Marketing Manager to join our national Partnerships team. The Partnership team are responsible for the marketing, communication and recruitment of all our programmes nationally, as well as developing our brand, story and sharing our research.About the roleThe successful candidate for this role will have multiple years of campaign marketing experience, the ability to use and analyse data and work with senior stakeholders in a fast-paced environment.As the Marketing Manager, you will be responsible for designing and delivering end to end recruitment marketing campaigns, working with our external digital agency. This is a hybrid role and it is anticipated that the postholder will work on campus one day per fortnight. We offer flexible working and are open to considering part-time hours for the right candidate.This is a role with great variety, opportunity to own national strategy and make a difference.Corporate ResponsibilitiesTo ensure that the responsibilities of the role are carried out in a way which reflects the mission and the values of the NIoT.To be aware of and observe all policies, procedures, working practices and regulations, and in particular to comply with policies relating to Equal Opportunities, Health and Safety, Confidentiality, Data Protection and Financial Regulations, reporting any concerns to an appropriate person.To comply with all reasonable management requests.Key ResponsibilitiesSupport the Director of Recruitment and Marketing to ensure successful recruitment for programmesDesign, implement and lead annual marketing strategies, including digital, print and in personDevelop marketing toolkits that can be utilised by regional and AC staffWork in close partnership with programme colleagues to ensure campaigns highlight and promote programme USPs and are a true reflection of the participant experienceDevelop the brand guidelines and support our key stakeholders to live by these guidelines, ensuring that we develop a clearly distinct NIoT voice, look and feelCo-ordinate and support relevant events (centrally and in our four regions) that support recruitmentWork closely with our Communications Manager, PR and Policy Manager and Events Coordinator to ensure alignment of activities and a comprehensive brand offerSupported by the Head of Recruitment and Marketing, manage the marketing budget to ensure value for moneyEssential CriteriaA commitment to the aims of the National Institute of TeachingStrong oral and written communication and presentation skillsAttention to detailExperience in running national recruitment campaignsExperience in running digital marketing campaigns for multiple internal products or services, including on social mediaAbility to evaluate and communicate the effectiveness of marketing campaigns and recommend improvementsExperience of GoogleAdwords and PPC advertisingConfidence and skill in using and analysing data to support KPI reporting and to enable continuous improvement,Experience of CRM and marketing automationAbility to build collaborative and consultative relationships across the organisation, and to align varied, often competing, interestsDeep understanding of the education sectorA commitment to equality, diversity and inclusion.Desirable CriteriaExperience with Microsoft DynamicsPrevious experience in working in a distributed team where key stakeholders are based across the countryPrevious experience in working with a start-up or of setting up marketing processes from scratchExperience in both B2B and B2C marketingWorking at the National Institute of TeachingContract: Permanent, Full TimeSalary: xc2xa342,708 per annum plus benefitsKey Benefits:Highly competitive pay and pay progression opportunities.Flexible start and end working times.Flexible working opportunities, including hybrid working.At least 27 days' holiday a year (plus 8 bank holidays) rising to 33 days after five years' service.Entry to the Local Government Pension SchemeA stimulating, supportive and rewarding working environment with a dedicated team of likeminded professionals.Excellent opportunities to develop your skills and experience and to progress your careerFurther InformationWe think a wide range of different work and educational experiences could support you to be successful in this role. We encourage applications from all backgrounds, communities and industries, and are committed to employing a team that has diverse skills, experiences and abilities.Notes:This post requires a satisfactory enhanced disclosure from the Disclosure and Barring Service (DBS) with a Children's Barred List Check and Occupational Health Check is required as a condition of employment.This document is an overview of the role.The responsibilities will include but will not be limited to those listed above and it is anticipated that the role will evolve over time and as such the duties may change.This document does not form part of the contract of employment.

National Institute of Teaching