Marketing Manager, Penguin Michael Joseph

London, United Kingdom

Job Description


Are you a creative and strategic marketing professional ready for a new opportunity at a leading commercial fiction and non-fiction book publisher?Penguin Michael Joseph is searching for a dynamic and proactive Marketing Manager to join the team. This is a newly created position where you can take full ownership of your campaigns and really make your mark. We are excited to meet with candidates with relevant experience from outside of the publishing industry, as well as those with existing publishing experience.About the teamPenguin Michael Joseph is a leading commercial fiction and non-fiction imprint of Penguin Random House, publishing best-selling titles across an array of genres such as crime and thriller, romance, cookery, memoir and lifestyle. We are responsible for launching and building the worldxe2x80x99s most popular and commercially successful authors and brands, including Jamie Oliver, Dawn French, Nadiya Hussain, Marian Keyes, Jojo Moyes, Stephen Fry and Mrs Hinch.The roleThe role will be responsible for planning and executing best-in-class marketing campaigns for Penguin Michael Joseph, across both fiction and non-fiction books. Youxe2x80x99ll have your finger on the pulse when it comes to popular culture and consumer trends and be comfortable executing multi-platform media strategies. You will build strong working relationships with colleagues, authors and agents to provide the highest level of author care, ensuring that the campaigns for our books are market-leading and ultimately drive sales.Key responsibilities:

  • Develop, coordinate and deliver successful marketing campaigns across a diverse range of titles that drive audience engagement and discovery
  • Be plugged in to consumer trends in publishing with a finger on the pulse of new and emerging platforms and communities
  • Brief designers to produce best-in-class assets and marketing materials that support campaign goals
  • Coordinate with relevant divisional departments including sales, editorial, publicity and international teams
  • Manage budget for own campaigns and continually review in line with expected and actual sales revenues
  • Take a data-driven approach, analysing campaigns and their impact on sales, apply learnings and communicate successes and challenges effectively across the wider business and to stakeholders
  • Help create pitch documents for new authors and contribute to new acquisitions
  • Represent division, marketing and the value of publishers at external meetings
What youxe2x80x99ll bringEssential criteria:
  • Experience designing and executing innovative and effective marketing campaigns, either in book publishing or an adjacent industry
  • First-class communication skills with ability to establish great working relationships with all stakeholders including colleagues, authors and agents
  • Youxe2x80x99re interested in popular culture and consumer trends and can incorporate effectively into your marketing campaigns
  • A proactive and can-do attitude, youxe2x80x99ll enjoy solving problems and always keep an open mind
  • Ability to analyse effectiveness of your campaigns, taking a strategic approach to apply learnings
  • You can work at pace, juggling multiple priorities and deadlines
Preferred criteria:
  • A passion for non-fiction book publishing including lifestyle, food or drink
Application instructionsPlease apply with your CV and cover letter outlining why you are the right candidate for the role by 11:59pm on Sunday 6th April.As part of your cover letter, please tell us in no more than 250 words which marketing campaign has recently caught your attention and how it captured the imaginations of its target audience.SalaryCirca xc2xa333,000 base salary dependent on how your skills and experience align to the role, plus bonus and benefits.What you can expect from usOur people are the heart of our business, and we work hard to support a culture of responsibility and recognition.Our benefits include:
  • Financial xe2x80x93 income protection, life assurance, childcare allowance
  • Wellbeing xe2x80x93 healthcare cash plan, critical illness cover, health checks
  • Lifestyle xe2x80x93 enhanced parental leave, tech scheme, free and discounted books
For our full benefits list please visit:Hybrid workingWhile our offices across the UK are places to connect, collaborate and celebrate with colleagues, we recognise that flexibility around where you work is just as important. For this role you will need to attend the office three days per week - Monday, Wednesday and Thursday.About PenguinWexe2x80x99re the UKxe2x80x99s largest publisher; made up of some 2,000 people and publishing over 1,500 books each year. Our doors are open to all kinds of talent. In a constantly evolving industry, we work hard to stretch the definition of the word publisher. Here, youxe2x80x99ll work with a breadth of talent who all play their part to make each of our books a success. Together, we make books for everyone because a book can change anyone.The recruitment processYou can read about our recruitment process atAs a Disability Confident Committed organisation, we offer interviews to candidates with a disability who meet the essential criteria for the role, and opt-in on their application form. The essential criteria for this role are listed as part of the xe2x80x98What youxe2x80x99ll bringxe2x80x99 section. There may be times when the volume of applications means we cannot take all eligible candidates to interview.We encourage you to tell us about any reasonable adjustments you may need by emailing . Remember, you only need to share what you are comfortable to for us to support your request.Please note, we are not able to accept agency CVs for this role. Any CVs sent speculatively will not be eligible for a fee.Company: Penguin Books LimitedCountry: United KingdomState/Region: LondonCity: LondonPostal Code: SW11 7BWJob ID: 278613

Penguin Books

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Job Detail

  • Job Id
    JD3030108
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    £33000 per year
  • Employment Status
    Permanent
  • Job Location
    London, United Kingdom
  • Education
    Not mentioned