Job Description

About Shiko Group

Since its inception, Shiko Group has demonstrated consistent growth and strategic expansion, now operating eight flagship venues across Manchester and Leeds -- including Side Street, Courts Club, The Lawn Club, The Dome, The Stables, and Foley's in Manchester, as well as Fearns and The Canary in Leeds.

Committed to delivering unique venues and exceptional experiences, Shiko Group maintains a dedicated Sales and Marketing team of 10 professionals, with plans for further expansion in alignment with upcoming venue launches.

Role Overview

The Marketing Manager's core focus is to lead on campaign management for select venues across the Shiko portfolio. The Marketing Manager will focus on traditional marketing (print, OOH, events, sponsorships, partnerships) as well as overseeing our digital efforts.

Key Responsibilities

Marketing & Campaign Management:

Plan and implement multi-channel marketing campaign activity that aligns with Shiko's overall commercial goals. Campaigns must drive brand awareness, consumer engagement and/or provide a return on investment. Collaborate with internal teams, external agencies and stakeholders to create impactful content for venues across our portfolio. Analyse campaign performance metrics and optimise marketing efforts to maximize engagement, brand awareness, and ROI. Drive and support new venue launches ensuring maximum visibility pre and post-launch.

Brand Strategy and Execution:

Develop and execute brand activity that aligns with business goals ensuring brand consistency across all channels, including digital, print, and in-person touchpoints. Plan, execute and promote sponsorship and partnership events and activations, measuring success by gathering key data.

Communications and Public Relations:

Communicating our offerings with internal teams, key stakeholders, partners, and the hyper-local market. Manage relationships with external PR partners to enhance brand visibility. Oversee PR activity, press releases, and media outreach, ensuring effective communication of brand initiatives.

Market Research & Performance Analysis:

Conduct market research to analyse key industry trends, customer behaviors, and competitor activities, using insights to refine marketing strategies and improve performance. Develop reports on marketing and communications metrics for leadership review.

Compliance & Operational Standards:

Ensure compliance with brand standards, licensing laws, health and safety regulations, and company policies. Uphold due diligence in all marketing initiatives. Optimise marketing spend by identifying cost-saving opportunities while maintaining campaign effectiveness and brand integrity. Handle sensitive company and customer information responsibly, following data protection regulations and confidentiality policies.

Competencies

Guest Focus

Acts with the guest and the overall business in mind at all times. Understands the target demographic of each venue. Strong storytelling skills to create compelling brand narratives.

Personal Integrity

Supportive, hardworking, and positive with a 'can do' attitude. Leads and motivates teams, fostering a collaborative and innovative work environment. Works cross-functionally with sales, operations, and external agencies to achieve business goals. Ability to manage multiple projects simultaneously, meeting deadlines efficiently. Supports junior team members through coaching and mentorship. Excellent verbal and written communication skills. Demonstrates honesty, professionalism, and reliability in all interactions. Acts as a brand ambassador, embodying company values in all communications.

What we're looking for...

3 years of experience in a brand or marketing role within branded hospitality, retail, or leisure. Strong background in campaign management Proven project management skills, with the ability to manage multiple initiatives simultaneously. A self-starter with a hands-on approach, comfortable in a growing business. Data-driven mindset with experience running ROI-focused campaigns. A creative thinker who understands brand positioning and customer engagement.

Company Benefits...

Company events across the year Employee discount at all of our sites Complimentary Gym membership & fitness classes Health & wellbeing programme Your Birthday day off Increased PTO with 2+ years of service Extended Mat/Pat leave with 2+ years of service Dedicated training days & more!
Job Type: Full-time

Pay: 39,426.00-41,738.00 per year

Additional pay:

Bonus scheme
Benefits:

Casual dress Company events Company pension Discounted or free food Employee discount Free fitness classes Gym membership Health & wellbeing programme On-site gym Store discount
Schedule:

Monday to Friday
Experience:

Marketing: 3 years (preferred) Communication skills: 3 years (required)
Work Location: In person