Job Description

Location

Manchester

Company

Marketing Manchester

Contract type

Permanent/ Full- time

Salary

From 33,540 up to 41,925 dependant on experience.

Closing Date

29/04/2025

Ref No

4574





Marketing Manchester has a fantastic opportunity for an experienced B2B Marketing Manager to join the team.



You will play a key role in positioning Greater Manchester as a world-class destination for business growth, relocation, and foreign direct investment (FDI).



This will involve developing, delivering and evaluating effective marketing plans that promote Manchester domestically and internationally as a key investment opportunity.



We're looking for someone with a passion for place marketing and a strong background in B2B, who can implement and elevate our strategy across key growth sectors and drive forward promotion of Greater Manchester's investment opportunities.

Please note that UK and overseas travelling will be required as part of this role.

Key Responsibilities:

Lead the development and execution of integrated B2B marketing plans that drive leads. Promote Greater Manchester nationally and internationally as a hub for investment, innovation, and business relocation. Build and manage effective partnerships and stakeholder relationships to ensure alignment and collaboration on campaigns and collateral. Manage E-CRM systems and marketing databases, ensuring targeted and timely communications. Work closely with internal teams (Finance, Design, Digital, etc.) to ensure activities are delivered on time and within budget. Monitor and report on the impact of campaigns and projects to internal and external stakeholders. Champion brand consistency across all campaigns and partner activities, ensuring adherence to the Manchester brand guidelines.

About You:

Minimum 5 years' experience in a marketing or communications role (or equivalent capability). Previous experience managing B2B marketing plans and campaigns Comfortable working with a large network of public and private sector stakeholders A confident, resourceful communicator who thrives on building relationships and delivering high-quality outcomes. Understanding of economic development, inward investment, real estate or place marketing is highly desirable.

Marketing Manchester leads the vision and strategy for the promotion and brand positioning of GM as a top world-ranked place to visit, invest, meet, live and study. In partnership with MIDAS, we enable the delivery of GM's Local Industrial Strategy for aligned targeted inward investment and foreign direct investment (and UK relocations); promoting GM's priority and sectors - Creative & Media, Financial Profession and Business Services, Digital & Tech, Advanced Manufacturing, Life Sciences and Net Zero.



For more information on MIDAS, please visit: Invest In Manchester | MIDAS - Manchester's inward investment promotion agency



To understand more about Marketing Manchester, please visit: marketingmanchester.com - Manchester's promotional agency.

You will be based at the Head Office in Manchester with agile working options.

We are committed to safeguarding and promoting the welfare of everyone including vulnerable adults and young people, we expect all staff to share this commitment. All appointments will be subject to Safer Recruitment Procedures which include a DBS check. This will be conducted by Due Diligence Limited (DDC Ltd) on behalf of GC. Please note that the successful candidate will not be required to pay for this.



If you are on the Barred List, it is against the law to apply and to be hired for a role that includes regulated activity with the concerned group.



We are committed to increasing the diversity of our workforce, we provide a guaranteed interview to applicants who meet the essential requirements for a role. This commitment applies to candidates who have a disability or are from a diverse ethnic community.



As part of our application process, you can ask to be considered under this scheme if you are from an ethnic community or have a physical or mental impairment that has a substantial and long-term negative effect on your ability to do normal daily activities. Providing that you meet the essential criteria for the role, you will then be invited for an interview. Your guaranteed interview application will only be shared with the Hiring Manager and our Internal Recruitment Team.



We are a member of the national campaign Ban the Box; this campaign aims to open opportunities for people with convictions to compete for jobs. We're supporting the campaign by removing conviction questions at the applications stage.



GC aims to promote a culture of flexibility and agile working. Going forward we will be transitioning to a culture where full agile working will be a feature of many of our roles. We also recognise that there may be a need for more permanent flexibility in your working arrangements and in such cases, we encourage you to have these discussions at the interview stage, to enable your flexible working request to be considered as early as possible.



If you require support with the recruitment process, please contact or Internal Recruitment Team at careers@growthco.uk or call us on 0161 237 4447.



All GC colleagues will work inline with the Health & Safety at work act and the GC Health & Safety Policy.