Job Description

Reporting to the Senior Marketing Manager, the successful candidate will support on creating the marketing strategy (focused heavily on online channels and paid advertising) and have full responsibility for implementing, executing and analysing this. You will have a key focus on social media awareness and search strategy within the market and add value and input to all online activities, in order to maximise results and achieve ROI.You will be expected to be fully involved from a xe2x80x98hands on perspective, working with key stakeholders as well as the Marketing, Sales and Production teams in London and Noida (India) ensuring targets are achieved. Particular focus will be on lead generation targets, spend of marketing budget, consumer journey and integration of all marketing activities.Please note: This role is based fully onsite on our Greenford CampusExecuting and supporting the marketing strategy alongside the Senior Marketing Manager.Managing and planning budget, resource and executing on all deliverables on time.Analysing the performance of our key lead generation platforms to ensure a right balance of quantity and quality leads are being gained.Executing local marketing, outdoor campaigns, event marketing and outreach programmes.Working collaboratively to execute strategies to maximise digital footprint and high SEO.Creating dynamic online marketing campaigns alongside our in-house Production Team.Reporting on KPIs and identifying growth opportunities and promotional partnerships in the online and local market.Analysing post campaign reports (i.e. PPC report, Keywords Performance Report, GA report, CRM report) and implementing recommendations for CRO purposes.Evaluating target audiences and delivering to their needs. Evaluating and understanding the customer lifecycle to target potential audience and deliver to their needs.Ensuring integration with other marketing channels and improving the multichannel experience for all customers.Supporting and mentoring the GBS Marketing Executive and Data Technician Apprentice.Proactively managing key relationships with external suppliers and internal stakeholders.Educated to degree level in marketing or a related subject.Substantial management and leadership experience in a marketing environment.Have previous experience on CRM system (experience of using Zoho is a plus).Have some experience or exposure to Education market / sector.Excellent team management and organisational skills.An excellent knowledge of digital marketing and campaign management (PPC, SEO, Google Analytics, Google AdWords, CRM, CMS).Approaches work meticulously with thorough attention to detail.Experience of full mix marketing, both on and offline.Experience managing budgets and proving ROI.Self-motivated and proactive attitude towards work.Good analytical/numerical skills.Outstanding communication skills.Must be fluent in both spoken and written English.The Marketing Manager will also be expected to demonstrate their commitment:to GBS values and regulations, including equal opportunities policy.the GBSs Social, Economic and Environmental responsibilities and minimise environmental impact in the performance of the role and actively contribute to the delivery of GBSs Environmental Policy.to their Health and Safety responsibilities to ensure their contribution to a safe and secure working environment for staff, students, and other visitors to the campus.This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assignedPlease note: This role is not eligible for Sponsorship#IndeedFebruary#Li-onsite

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