Job Description

End Date Tuesday 08 August 2023

Salary Range \xc2\xa30 - \xc2\xa30

Agile Working Options Hybrid Working

Summary .



JOB TITLE: Marketing Manager

SALARY: Competitive salary package

LOCATION(S): London

HOURS: Full-time

WORKING PATTERN: Hybrid working, at least 2 days in the London office

About this opportunity:

Citra Living Limited is the Group\xe2\x80\x99s Private Rental Subsidiary. Its purpose is to Help Britain Prosper through improving access to good quality, affordable rental homes across the UK whilst delivering diverse and sustainable financial return to Group.

The Marketing Manager will work closely with the Customer & brand Director as well as other key partners in the business to ensure that the strategies for property & development marketing, digital marketing including social media and brand development are implemented. This is key role within our organisation ensuring that our new and existing channels and activities are consistent with the wider group.

As Marketing Manager, key accountabilities include:

Property & Development Marketing

• Management of all property listings on property portals such as Rightmove and Zoopla.
• Creation of property marketing and home information as part of the customer proposition.
• Implementation of development marketing strategies both print and digital.
• Creation and monitoring of reports to ensure that lead generation campaigns are effective and reaching the target audience.
• Working with the Customer & Brand Director to create and implement development brand strategies for standalone BTR developments.

Brand

• Assist in the management of internal and external communications including both internal partners and external agencies.
• Creation, implementation and monitoring of the end to end marketing strategies ensuring that business objectives are met.
• Working with internal and external partners to ensure that the marketing strategy is aligned with the wider group strategy.
• Creation of marketing collateral to support even such as shows and conferences.
• Helping to deliver brand training across the business as required.

Digital Marketing

• Assist in implementation and deliver an effective digital marketing strategy to enhance and optimise our brand and customer journey.
• Responsibility all aspects the website ensuring that the content is relevant, correct and optimised for SEO whilst protecting the brand.
• Management of all social media channels.
• Creation, implementation and monitoring of the end to end digital advertising strategy ensuring that business objectives are met.
• Being responsible for digital troubleshooting, liaising with colleagues in IT and external agencies to ensure support is provided and issues resolved.
• Working with internal and external partners to ensure that the digital strategy is aligned with the wider group strategy.
• Ensuring that all digital branding, marketing and advertising material is accurate across all channels at all times.

About us;

From building a truly sustainable business to creating a place where people love to work, we need colleagues who are up for the challenge of our bold ambitions. Who are excited to push boundaries and make change happen. Together, we can grow with purpose.

What you\xe2\x80\x99ll need;

• Strong experience within a marketing role including digital marketing expertise.
• Experience in development and execution of digital brand strategies in a large organisation.
• Website management experience both content and technical support
• Highly confident and experienced in the use of digital technology
• Understanding of email/digital marketing services and GDPR compliance
• Strong working knowledge of managing CRM, SMS, email and social media tools
• Experience of using digital platforms to engage with multiple different audiences
• Knowledge of the property marketing would be desirable but not essential
• Experience in development and execution of brand strategies in a large organisation
• Attention to detail is key
• Confident to create and present to the wider team and external partners

About working for us;

Our focus is to ensure we\'re inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms.

We want our people to feel that they belong and can be their best, regardless of background, identity or culture.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative.

And it\xe2\x80\x99s why we especially welcome applications from under-represented groups.

We\xe2\x80\x99re disability confident. So if you\xe2\x80\x99d like reasonable adjustments to be made to our recruitment processes, just let us know.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual bonus award, subject to Group performance
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days\xe2\x80\x99 holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

If you\xe2\x80\x99re excited by the thought of becoming part of our team, get in touch.
We\xe2\x80\x99d love to hear from you.

At Lloyds Banking Group, we\'re driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you\'ll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you\'ll have many opportunities to learn, grow and develop.

We keep your data safe. So, we\'ll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We\'ll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We\'re focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we\xe2\x80\x99re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.

Lloyds Banking Group