Rank Interactive, the digital arm of The Rank Group Plc, stands as a leading global digital gaming company fuelled by top-tier talent and technology. Recognised through iconic brands, our products and our people, we bring entertainment to millions of people worldwide on various devices daily.
Operating with a multi-branded strategy, we offer online entertainment, bingo and slot gaming, along with a social gaming mobile experience, using a mix of proprietary and licensed software.
With offices in the UK, Gibraltar, Mauritius, and South Africa with approximately 8,000 employees globally; we unite people and entertainment across diverse digital channels.
Joining our high-performing and inclusive culture, you will instantly become part of a team supporting our customer-facing initiatives.
Gibraltar
Digital delivery is what our Gibraltar office is all about. It's where the Digi Ops, Product & Marketing Brand teams make it all happen as a cohesive unit; collaborating very closely with Customer Operations in the UK. Our amazing offices are set right on top of the Marina in Ocean Village and is a stunning setting for some of our best digital talent to create and execute ideas to keep our digital offering competitive in a tough market.
Do you have a passion for crafting compelling marketing campaigns that drive customer engagement and revenue growth? Do you thrive in fast-paced environments, steering teams toward innovation and excellence? If so, this is your chance to make a BIG impact!
What's in it for you?
A high-profile role
shaping brand strategy and spearheading marketing initiatives for Rank Interactive Digital and Casino brands
The opportunity to lead and motivate
a talented team of executives, ensuring customer-first, product-led headlines and ATL campaigns that drive acquisition, retention, and reactivation
A dynamic work environment
that fosters creativity, collaboration, and cutting-edge marketing execution
Your Role & Impact
As the driving force behind the Bingo and Casino Proposition and Planning Team, you'll take ownership of strategic marketing plans, ensuring campaigns captivate audiences and deliver best-in-class player experiences. From overseeing daily operations to optimizing performance, you'll be at the heart of innovation and excellence.
Strategic Leadership & Team Management:
Oversee the Bingo and Casino Proposition and Planning Team, driving strategy, performance, and goal-setting while fostering a motivated and high-performing culture.
Marketing Strategy & Execution:
Develop and execute quarterly marketing plans, headline propositions, and daily retention games to enhance customer engagement and re-engagement.
Data-Driven Optimization:
Analyze campaign performance with BI and Commercial teams, making informed decisions to improve player conversion, retention, and reactivation.
Cross-Team Collaboration:
Work with CRM, HVC, Ops, Acquisition, and Product teams to deliver engaging customer experiences, seamless player journeys, and innovative UX/UI.
Stakeholder Engagement & Commercial Alignment:
Partner with Retail teams to align promotional activity and maximize impact while ensuring best-in-class marketing collateral and ATL campaigns.
Compliance & Brand Integrity:
Maintain awareness of the competitive landscape, identify growth opportunities, and ensure all activity aligns with brand guidelines and industry regulations.
Qualifications
Previous Gaming history with Casino essential
Proven success at managing a team with demonstrated leadership and coaching skills
Fluency in English with excellent written and verbal skills, with a strong attention to detail
Think creatively and not be afraid to try new ways of working
Manage own time appropriately and to deadlines
Work well in a team and able to share ideas and experience
Lead from the front and be bold when making decisions
Able to work on own initiative, stays motivated and learns from setbacks
Strong understanding of Digital Marketing & the channels/strategies used
Organisation, planning and attention to detail is key
Analytical mindset with numerical aptitude
Additional Information
You're probably wondering outside of a fun, exciting and varied role - what else do you get? You'll get a fantastic salary combined with some leading benefits. Wellbeing@Rank is important to us too... From hybrid working and colleague support networks to menopause support and weekly PepTalks, we're here for you.
We'll also invest in your growth by providing development opportunities, leadership training and cutting-edge industry certifications so you have the tools and resources to help you work, win and grow with us.
Immerse yourself in new cultures and gain international exposure through our global business. Collaborate with colleagues from around the globe.
The Rank Group are committed to being an inclusive employer, ensuring that we better understand and meet the needs and requirements of our candidates and customers.
We aim to do this by facilitating fair and equal access to our services. If you require a reasonable adjustment to be made, please reach out to let us know ahead of your interview.
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