Job Description

Salary \xc2\xa330000 - \xc2\xa335000 - pro rata if part time. If Part time - either 3 days a week or 5 part days - but flexible.

Company Overview: We are a dynamic and rapidly growing company. As we continue to expand our presence and reach, we are seeking an experienced and results-oriented Marketing Manager to lead our marketing efforts and contribute to our continued success.

Role Summary: The Marketing Manager will be responsible for developing and executing strategic marketing initiatives to increase brand awareness, drive customer engagement, and support the company\'s growth objectives. This role requires a creative thinker, a data-driven decision-maker, and a collaborative leader capable of overseeing the full spectrum of marketing activities.

Key Responsibilities:

Strategy Development and Planning:
Collaborate with senior management to define the company\'s marketing strategy in alignment with business goals.
Identify target audiences, market trends, and competitive landscape to develop effective marketing plans.

Campaign Management:
Develop, implement, and manage multi-channel marketing campaigns that encompass online and offline channels (e.g., digital, social media, email, events, PR).
Monitor campaign performance, analyze data, and adjust strategies for optimal results.

Digital Marketing:
Oversee the digital presence of the company, including website content, SEO, SEM, and social media platforms.
Develop and manage content marketing strategies to enhance brand visibility and engage the target audience.

Content Creation:
Collaborate with the content team to produce high-quality, engaging, and relevant content for various channels, such as blogs, videos, infographics, and more.

Brand Management:
Maintain and enhance the company\'s brand identity, ensuring consistency across all marketing materials and communications.
Develop brand guidelines and ensure their adherence throughout the organization.

Market Research:
Conduct market research to identify customer needs, preferences, and trends, and incorporate findings into marketing strategies.

Qualifications and Requirements:

Qualifications in Marketing ideally
Proven experience in marketing roles, with a focus on strategy development and campaign management.
Strong understanding of digital marketing, SEO, SEM, and social media strategies.
Exceptional written and verbal communication skills.
Proficiency in marketing analytics and tools for data-driven decision-making.
Creative thinker with the ability to generate innovative marketing ideas.
Strong project management skills and ability to manage multiple initiatives simultaneously.

Personal Attributes:
Strategic thinker with a proactive and solution-oriented mindset.
Excellent leadership and team management skills.
Ability to thrive in a fast-paced, dynamic environment.
Strong interpersonal skills for effective collaboration across departments.
Results-driven with a focus on achieving measurable outcomes.

BCT Resourcing