Job Description

Can you create thumb-stopping, eye-catching marketing campaigns that capture consumers\' attention and drive sales? Would you like to get stuck into delivering strategies for books that inspire, challenge, and make readers laugh out loud?

Come and join our award-winning marketing team at Farshore, home to TikTok sensations including Holly Jackson\'s A Good Girl\'s Guide to Murder and Tahereh Mafi\'s Shatter Me, modern classics including Lemony Snicket and Michael Morpurgo, fantastic non-fiction from authors including Ant & Dec, Dr Ronx and Deborah Meaden and the world\'s most loved brands from blockbuster games like Minecraft and Pok\xc3\xa9mon to more traditional favourites including Mr. Men Little Miss and Winnie-the-Pooh.

We are looking for a creative and confident Marketing Manager to join our friendly, supportive and inclusive marketing team to create standout campaigns for titles across Farshore\'s fiction, picture books, non-fiction and brands titles.

The successful candidate will have strong organisational skills and experience delivering creative marketing campaigns, especially digital. You don\'t need to have worked in publishing before, but you will need to demonstrate your ability to own and deliver your campaign plans and confidently present them both internally and externally.

Key tasks and accountabilities

Deliver commercially focused and strategic marketing campaigns to maximise sell-through and brand awareness of the title, titles or imprint, as required, with plans that encompass consumer & retail promotions and are delivered on time and on budget

Plan, own and present plans to all key internal and external partners, including licensors, authors, illustrators and agents

Manage and brief media activity both in-house and to external agencies

Deliver on all elements of marketing campaigns including content, advertising, partnerships, sell-in materials, proofs, copywriting, social media marketing and trade marketing

Develop collaborations with content creators across key channels

Manage the development of digital and printed marketing materials

Monitor ROI against pre-agreed KPIs and provide ongoing campaign analysis to key internal & external stakeholders

Use consumer insight and data to understand readerships and inform target audiences

Support the Marketing Executive on the development of Farshore\'s annual Stocklist Catalogue

Manage stock and distribution of Farshore\'s spinners including arranging deliveries and reprints

Work closely with Editorial, Sales and PR teams to support a culture of collaboration and integration

Liaise with international teams on retail promotions and marketing assets

Promote Farshore\'s reputation with external stakeholders including authors, illustrators, agents, licensors and customers

Remain up-to-date about the children\'s and wider book market and pay attention to trends, bestsellers and Farshore\'s title performance

Plan campaigns with contingencies to ensure they are delivered to budget

Contribute to, and attend, author pitch decks for new acquisitions

Skills Required

Evidence of designing and executing creative and innovative marketing campaigns

Strong knowledge of all relevant digital marketing channels

Excellent communication and people skills and ability to speak confidently and pitch ideas in internal and external meetings

Experience working in a marketing department at a trade publisher is desirable

Creativity essential

Commercially astute, with a focus on ROI

Strong relationship building skills and ability to manage relationships

Ability to prioritise and juggle a busy workload

Strong attention to detail

Active interest in the latest marketing trends and campaigns from across the book industry as well as the wider entertainment and media sector

Enjoys reading widely with an active interest in the publishing industry - particular interest in children\'s & YA is desirable

Team-player, looking to share their learnings with the wider marketing team and foster a culture of shared learning

Experience of working to and delivering within budget

Benefits

Hybrid working model (2+ days in the office)

28 days holiday plus bank holidays (option to buy and sell holiday days)

Enhanced pay for maternity, paternity, adoption and shared parental leave

Private healthcare cover and life assurance

Summer Hours

Free access to HeadSpace, employee assistance programme (24 hour helpline), mental health first aiders, and a wellbeing portal

Season ticket loans (from day 1 for entry level) and cycle to work scheme

Relocation Rent Support Loan

Employee networks: HC All In (open forum), Elevate (for ethnic minority colleagues), HarperParents, Menopause at Work and Pride at HC

Unlimited training on our Learning and Development portal, management courses (up to MA level) and mentoring programmes

Virtual GP and eyecare vouchers

Gym membership discount

Onsite physiotherapy (London only)

Charitable donation matching and 2 volunteering days

We\'re a certified Carbon Neutral company

Free e-books and audiobooks, newspaper subscriptions and discounts on books

Subsidised canteen and retail discounts

Onsite prayer room

If you wish to discuss anything regarding this position and/or your application to this role, please reach out directly to our Talent Acquisition Manager at with subject heading \'Vacancy Query\' plus the job title and we will aim to get back to you within 5 working days.

Please note, if you are interested in the role you would need to submit your application via Applied. We do not accept email applications.

The Bookseller