Job Description

At and through our businesses including and , we create innovative climate solutions for buildings, homes, and transportation that challenge what\xe2\x80\x99s possible for a sustainable world. We\'re a team that dares to look at the world\'s challenges and see impactful possibilities. We believe in a better future when we uplift others and enable our people to thrive at work and at home. We boldly go.

Job Summary:

To be responsible for the analysis of marketing data and marketing campaigns using Microsoft Dynamics CRM system, which is fundamental to our strategy in keeping our existing customers updated on our products and services. You will be expected to be fully immersed in the system and its data for the UK and create compelling campaigns and automations for email marketing and telesales to create greater personalisation, engagement, and customer loyalty. Based at the ICS Cool Energy Head office in Totton, Southampton.

Responsibilities:

CRM Data Management

\xc2\xb7 Manage CRM customer and target contact data.

\xc2\xb7 Develop and implement processes to cleanse and enrich contact data using target data sources, LinkedIn Sales Navigator and email campaign replies

\xc2\xb7 Ensure data compliance with data privacy regulations, such as GDPR.

\xc2\xb7 Troubleshoot and resolve technical issues related to the CRM system.

\xc2\xb7 Create reports to identify customer trends and analyse data to provide insights to management team.

\xc2\xb7 Create ad hoc reports for the sales teams to target contacts.

\xc2\xb7 Train all users in database management best practices continuously, through internal comms, presentations and training sessions

\xc2\xb7 Identify opportunities to continually improve processes, systems and templates for all users of the CRM.

Contact Strategy & Email Marketing

\xc2\xb7 Develop and own a customer contact plan with detailed customer journey mapping, identifying marketing touchpoints, all aligned to business growth strategies.

\xc2\xb7 Manage the administration of planning, scheduling and sending marketing email campaigns.

\xc2\xb7 Train and support all other email marketing users

\xc2\xb7 Contribute to other marketing channels including digital, social, business development and PR

Microsoft Dynamics/Click Dynamics Marketing Automation/Nurture Campaigns

\xc2\xb7 Define, setup and manage automated nurture campaigns through in Microsoft Dynamics CRM/Click Dimensions

\xc2\xb7 Create automated content and workflows.

\xc2\xb7 Create and manage dynamic marketing lists for email and telesales campaigns.

Key Competencies:

Essential

\xc2\xb7 Proven experience in industrial B2B CRM Microsoft Dynamics data management, preferably within manufacturing or engineering.

\xc2\xb7 Click Dimensions marketing tool experience, or similar, for the execution of email marketing

\xc2\xb7 Experienced in GDPR and data compliance, particularly in setting policies and auditing procedures.

\xc2\xb7 Excellent project management skills \xe2\x80\x93 prioritising and planning day to day workload as well as managing special projects and motivating others to successful completion.

\xc2\xb7 Customer service focused.

\xc2\xb7 Excellent attention to detail.

\xc2\xb7 Have analytical experience, in particular Excel spreadsheets and BI tools, Google Analytics (GA4 if possible).

\xc2\xb7 Have an analytical mindset, being comfortable with data and identifying market trends/insights.

\xc2\xb7 B2B email marketing automation experience.

\xc2\xb7 Business or Marketing degree or equivalent.

\xc2\xb7 Fluent business English.

\xc2\xb7 Personable and able to communicate well with senior leaders.

\xc2\xb7 A self-starter, highly motivated to work independently as well as collaborating within a team.

Desirable

\xc2\xb7 Experience using third party digital tools including Azure data warehouses.

\xc2\xb7 Copywriting skills and the ability to craft compelling email design and content.

\xc2\xb7 Have an interest in design/UX

\xc2\xb7 A range of practical digital marketing skills and basic knowledge of graphic design software Adobe CC, which will help backfill to cover holiday absences in the team.

We offer competitive compensation and comprehensive benefits and programs. We are an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, age, marital status, disability, status as a protected veteran, or any legally protected status.

Trane Technologies