Job Description

Job Title

: Marketing Manager, Assessment

Department:

Marketing

Location:

Bristol office with Hybrid working

Pay Scale

: 40,000 - 44,000k depending on experience.

Contract:

Permanent

Hours:

Full Time (37.5 hours per week)

The Workforce Development Trust

The Workforce Development Trust is a not-for-profit organisation that provides services that support employers to develop skilled, sustainable, and efficient workforces in the UK and abroad. We operate via our four brands; Skills for Health, Skills for Justice, SFJ Awards, iCQ Awards and People 1st International, which deliver specialist, targeted skills interventions to support a variety of frontline public services.

Job summary

The Marketing Manager, Assessment provides support to achieve revenue growth targets for our Awarding Organisation brands.

Working closely with colleagues in both Bristol and Sheffield, this varied role requires the creation and implementation of marketing strategies to support the launch and continued growth of our Regulated Qualifications, Custom Certification and Apprenticeship End-Point Assessment products. The Marketing Manager, Assessment will need to do this in line with organisational business objectives at a brand and Group level.

What is the impact of the role on the business?

The Marketing Manager, Assessment will be responsible for supporting our Awards brands, SFJ Awards and iCQ Awards. The role will be responsible for developing strategic marketing plans to drive growth across our apprenticeship and EPA products, growing our market share and increasing revenue.

The role holder, working alongside Digital Marketers, will create campaigns to drive awareness and uptake. There is also a need to support in attracting new centres for our qualifications, promoting new products and upselling to existing clients. This role is integral to supporting our growth strategy and will be pivotal in delivering targets.

Key business skills necessary for the role?

Strategic marketing experience

: ability to develop and execute marketing strategies that drive growth and market penetration

Product launch expertise

: proven track record in successfully introducing new products to both new and existing markets

Brand management

: experience in managing and enhancing multiple brands across various sectors

Multitasking and prioritisation

: skill in managing conflicting deadlines, prioritising tasks effectively, and maintaining productivity

Stakeholder management

: competence in engaging and managing relationships with diverse business teams and stakeholders

Educational sector experience

: familiarity with the education industry, which would be advantageous

Analytical skills

: ability to analyse market trends, customer insights, and campaign performance to inform strategic decisions

Creative thinking

: innovative approach to developing marketing campaigns and solving problems

Communication skills

: strong written and verbal communication skills to effectively convey ideas and collaborate with team members

Digital marketing proficiency

: knowledge of digital marketing tools and techniques to drive online engagement and conversions

Budget management

: experience in managing marketing budgets to ensure cost-effective campaign execution

What does the daily work look like?

Based in Bristol, you will be part of a cross-business central marketing function, collaborating closely with various business teams.

Your day-to-day activities will include:

Developing strategic plans

: crafting and refining strategic marketing plans for your brands to drive growth and enhance brand reputation

Collaborating with colleagues

: working alongside digital marketing, business development, PR teams, and external partners to execute your campaigns effectively

Campaign management

: overseeing the creation and implementation of marketing campaigns, ensuring they align with strategic goals

Market analysis

: analysing market trends and customer insights to inform your strategies and campaigns

Stakeholder engagement

: managing relationships with internal and external stakeholders to ensure cohesive and effective marketing efforts

Creative development

: contributing to the development of creative marketing materials and strategies

Performance tracking

: monitoring and evaluating the performance of marketing initiatives to optimise future campaigns

This role offers a diverse range of responsibilities and the opportunity to make a significant impact on our brands, driving growth and enhancing brand reputation.

What is unique and original about your team at The Workforce Development Trust?

My team is unique in that we serve all five brands of the organisation to achieve their business goals. This gives us excellent insight into the organisation as a whole, with some colleagues dedicated to one or two brands, and others supporting all five. This is a huge strength as it means we are able to identify opportunities for innovation and improvement, whilst constantly challenging how we do things to ensure we are staying abreast of the latest developments and trends

How would you describe the culture of your team?

Our team run two annual awards which we all pitch in on. This gives us a great sense of team spirit which extends to our daily working lives. The culture is open and collaborative. We welcome ideas from all team members, regardless of their experience or position within the team. I feel my team are open to collaboration, and being a relatively small team, we do well at challenging our own thinking and refining our approach to gain the best results.

Key Responsibilities:

Support the achievement of revenue growth targets through designing, developing, and executing marketing strategies consistent with AO brand and the wider Workforce Development Trust Group objectives. Work closely with colleagues in Business Development and Product Development to create and execute marketing strategies aligned to organisational objectives, promoting products and services in new and existing markets. Translate our offer into compelling narratives that resonate with our audience. Regular travel to the SFJ Awards brand's Sheffield office.

Experience:

Experience of marketing for Awarding Organisations, training providers or the education sector.

For the full job description and a job pack to assist your application, please visit: https://www.wdtrust.org.uk/careers/.

This job requires some days in the office. Please consider if you are willing to relocate before applying.

Please include your CV, Cover letter optional, but beneficial. You can apply through our website.

Please only apply if you currently have a valid right to work in the UK.

Please note only shortlisted candidates will be contacted.

Closing date: Friday 2nd May 2025

Please note, we reserve the right to alter the closing date before the one stated.

Benefits:

Generous annual leave entitlement up to a maximum of 28 days, plus public holidays, and a potential Christmas closure Flexible working - 50% working from home with a dress for your day approach. Staggered start and finish time Employee referral recruitment scheme We provide enhanced leave, bereavement, carers, maternity, paternity, and sickness leave. Health and wellbeing benefits, access to our mental health first aiders, a confidential employee assistance programme, free eye tests and payment for an annual flu jab Enhanced pension scheme, with a contribution matching up to a combined 12%, and the option to join the Salary Exchange Pension Scheme along with death in service coverage at three times annual salary. Flexible employee benefits, portal including a cycle to work scheme. Buy annual leave scheme. Organisational development days and departmental training budgets Payroll giving, this is a tax-free way to donate to any charity, worthy cause or place of worship.
The Workforce Development Trust is an equal opportunity employer and welcomes everyone.

If your experience differs a little from what is outlined in the job description, or you are missing a desired qualification, yet you think you can bring value to this role, please apply, we would like to hear more about you.

We strongly encourage people of all gender, religion, ethnic backgrounds, sexual orientation, and individuals with disabilities to apply.

If you need any reasonable adjustments at any point, please let us know. In your application, please feel free to advise on your pronouns, for example she/her, he/him, they/them etc.

Job Types: Full-time, Permanent

Pay: 40,000.00-44,000.00 per year

Benefits:

Casual dress Company pension Cycle to work scheme Employee discount Free flu jabs Life insurance Sick pay
Schedule:

Monday to Friday
Work Location: Hybrid remote in Bristol BS2 0JJ

Application deadline: 02/05/2025