Job Description

Our cleint is a diverse group of SaaS software brands focused on generating revenue, demonstrating ROI, utilising data to programmatically determine decisions, an industry leader in Insights and a champion of best practice and innovationwithin the sector. This enables our customers to automate manual processes and focus on their customers, which in turn increases their revenue and profitability.
Our vision is to nurture, capitalise, and deliver return on investment for all users of our world class, data-driven ecosystem.
As Head of Marketing you will be responsible for the development and execution of all marketing strategies to deliver the above vision.
You will unify and lead the different marketing teams within our group, ensuring the integration of these plans across all customer touchpoints.A strategic thinker and a leader, as Head of Marketing you will collaborate with the Senior Management Team to define the companys marketing plans and align them with business goals/objectives.

Responsibilities and Duties

• Develop and implement strategic marketing plans to achieve corporate objectives for products and services.
• Oversee market research and adjust strategies accordingly to meet any market changes or customer sentiment.
• Monitor and feedback on competitor products, sales, and marketing activities.
• Establish and maintain relationships with industry influencers and key strategic partners.
• Preparation of marketing activity reports to present to our SMT.
• Establish and embed a consistent corporate image throughout all product brands, promotional materials, and events.
• Direct and oversee the companys marketing budget and forecasting.
• Lead and mentor the marketing team in executing marketing strategies.
• Design and monitor team KPIs, ensuring a consistent level of performance from your team.
• Participate in the development of new project proposals.
• Being aligned to the product Owners, by providing recommendations on key development opportunities to increase the value and ROI we deliver.
• Collaborate with the sales team to enhance revenue growth.
• Oversee digital marketing strategies including SEO/SEM, email, social media, and display advertising campaigns.
• Assist in internal communications to develop the internal brand and further embed our corporate image.
• Take ownership of key industry events to ensure a return on investment is delivered.
• Ensuring all compliance covenants are upheld.
• Developing a customer feedback strategy on product enhancements.
• Being the custodian of tour clients Brand guidelines.

About you

• You will be degree educated in a relevant subject with at least 5 years working within a similar role, with a strong understanding of market dynamics and requirements.
• Proven leadership and ability to drive marketing teams and programs.
• Proficient in CRM software and digital analytics tools.
• Strong budget management skills.
• Strong analytical and project management skills.
• Lead by example and encourage employee and stakeholder engagement.
• Strong and effective communicator, who can manage and operate a business, whilst providing detailed reporting and accurate numbers to a board.
• Creative mindset with the ability to spot emerging trends.
• Ability to work in a fast-paced, high-pressure environment.

Outstanding organisational and time management skills. * An in-depth knowledge of the homeowner and home mover market if preferred.Personal Attitudes and Beliefs

• Fundamental commitment to self-development and the development of others.
• Acting as the Ambassador for The Group, promoting its services at all times to all stakeholders.
• A commitment to a collaborative style of working, being understanding of all team attributes, whilst playing a key role, as a leader of our client.
• High levels of personal integrity, honesty with a fundamental commitment to fairness, transparency and sensitivity in all dealings.

Working hours are 9 am 5.30 pm Monday to Friday.
Hybrid working will be available after probation period is passed.
The successful applicant will receive and have access too:

• 25 days holiday plus the 8 bank holidays
• Perk box
• Health Shield cash plan to recoup the cost of services such as dentistry, opticians etc.
• Death in Service Cover
• Company Sick Pay
• Bike to Work scheme.
• Hybrid working 60/40 split post probation

Please note, unfortunately this role does not provide visa sponsorship opportunities.

Rayner Personnel