Job Description

Job Title:

Marketing Executive

Location:

Remote with occasional travel to Crowthorne House, Wokingham

Brand

: LRG

Salary

: Competitive Salary Package

About Us:

LRG are an award-winning national property company, who are going through exciting periods of growth and offer tailored training and development programmes at all levels. With over 200 branches across England and Wales we have a reputation for perfection and delivering an outstanding customer experience. Investment in people is built into our culture, and there are opportunities for driven individuals to achieve their career aspirations within the company.

Job Summary and key responsibilities

A Marketing Executive with experience in a B2B marketing role within a service industry and excellent organisational skills, working in a dynamic marketing department to support the company and help achieve initiatives throughout the marketing mix. This hugely varied role working with an award-winning team gives broad exposure to all elements of the marketing mix.


Working closely with the Marketing Manager, marketing team and marketing agencies to ensure balanced on and offline coverage for campaigns and messages. A high level of attention to detail and excellent communication skills are required in the role. As well as being someone who can be relied upon, is always willing to roll their sleeves up and get stuck in and is able to work on their own initiative, with a fast-moving team.


The role will include developing and executing strategic marketing plans to drive business growth, generate leads and enhance awareness in the B2B sector. The Marketing Executive will support the Marketing Manager in driving brand and tactical campaigns, creating and optimising automated eCRM communications, preparing and analysing marketing statistics, responding to marketing requests from across the LRG B2B divisions and helping to maximise opportunities on LinkedIn.

Key Responsibilities:

Work on multiple B2B brands across the group Implement effective lead generation tactics, including nurturing campaigns, to drive qualified leads to the B2B divisions Collaborate with the Marketing Manager to develop and implement comprehensive B2B marketing strategies aligned with business goals. Help achieve agreed business targets within budget Ensure quality and consistency of material leaving the department, with a keen eye on the differences between brands and protecting each brand look Plan, execute, and manage multi-channel marketing campaigns, including email marketing, content marketing, social media, SEO/SEM, and PPC. Assist with the creation, review, and optimisation of automated eCRM customer journeys (SMS, email, messaging apps) using HubSpot Work with an agency to create best in class eCRM communications to engage with customers to achieve the objective Manage small projects across the company and work with our agency partners Tracking & reporting on campaign results Implementing tactical campaigns at short notice Working with suppliers to ensure quality of orders and delivery timescales are met Looking for new approaches and solutions. Raising ideas with the team and then helping see them through Helping ensure the branches / stakeholders have all the tools they need to be able to market themselves effectively Helping to develop high-quality, relevant content tailored to the B2B audience, such as whitepapers, case studies, blog posts, webinars, and eBooks. Supporting the marketing department with any requests or marketing initiatives

What are we looking for:

Creative problem solver, self-motivated and enthusiastic approach to achieving objectives Project management skills, being able to work on multiple projects simultaneously, methodical, and organised, ability to prioritise tasks and projects Numerate and commercially aware - knowledge of budgets/KPIs/targets Team player, able to work with multiple business functions to achieve objectives Proactive & passionate approach to work, able to work within Good eye for design and meticulous attention to detail

Desirable but not essential:

Experience using Canva or similar systems to produce creatives Experience creating email communications and understanding how they fit within the customer journey Experience in the property market or with property services Experience creating content for social media channels Two years' experience in marketing Marketing degree or CIM

What we can offer you:

Proven track record for career growth and advancement within the company Market leading training and ongoing professional development Supportive and collaborative team environment

Benefits:

Competitive Salary Package Quarterly and yearly awards Salary sacrifice pension scheme Generous Holiday allowance, increasing by 1 day per year based on service with the option to purchase an additional 5 days holiday per year

LRG are an equal opportunities employer and encourage candidates of all backgrounds to apply. We look forward to welcoming a dedicated individual to our team who shares our commitment to excellence in the Real Estate Industry.

LRG does not engage the services of Recruitment agencies for the purpose of hiring. All job openings are managed directly by our Internal Recruitment team. We do not accept unsolicited CVs or candidate referral from Recruitment agencies, and any such submissions will not be considered.