Job Description

We are an award-winning travel insurance company based in Kent, dedicated to providing top-tier insurance solutions for our customers. With years of expertise in the travel insurance industry, we are constantly evolving to meet the changing needs of the travel market.

We are now looking for a dynamic Marketing Executive to help drive our next phase of growth and ensure that our marketing efforts are as innovative and effective as the products we offer. .

All applicants must have the right to work in the UK.

You will help shape our multi-brand insurance marketing strategy and execution as we grow in an ever-changing travel market.

Key Responsibilities

As part of the marketing team you will help to;

Ideate, deliver and measure multi-channel campaigns across our in-house insurance brands Execute marketing tasks and strategies across Paid Search, SEO, PR, Email, Website, and Social Media Plan, write and adapt content for blogs, email campaigns, ads, landing pages, and organic/paid social media Use image creation platforms like Canva to create branded banners, infographics and social assets Use storytelling techniques to create emotional, engaging content across all digital platforms Regularly monitor and help to optimise performance using Google Analytics and other analytics tools Interpret data trends to develop actionable insights and present commercial recommendations Produce bespoke reports or amend existing ones, pulling data from multiple sources Design and implement email campaigns across acquisition, retention, loyalty, and upsell strategies Create and schedule content plans across Facebook, Instagram, YouTube, Twitter, Pinterest, and TikTok Update and maintain our Wordpress websites Respond to customer reviews, complaints and queries in collaboration with internal teams Create SEO-friendly landing pages with correct structure and search intent Build and optimise campaigns in Google Ads and Bing Ads, run health checks and identify new opportunities Support running of PPC accounts maintaining and optimising Google Ads

Skills & Experience

Strong attention to detail with a creative and structured approach to work Comfortable working independently while collaborating in agile teams Skilled in Excel, Google Analytics, and marketing data tools (SQL is a plus) Able to understand the commercial impact of marketing activity and draw insights from data Excellent writing and communication skills, with the ability to adapt tone and style Curious and inventive--always looking for new ways to improve campaigns Solid understanding of digital marketing principles and the sales funnel
Customer focused - you know how to collaborate with others to get the best outcome for the customer, and can represent customers internally

Degree in Marketing or related field is preferred
Job Type: Full-time

Pay: 28,500.00-30,000.00 per year

Benefits:

Additional leave Casual dress Life insurance On-site parking Private medical insurance Sick pay
Schedule:

Flexitime Monday to Friday
Work Location: Hybrid remote in West Malling ME19 4YU