Marketing Executive, Subscriptions

Twickenham, Greater London, United Kingdom

Job Description


Haymarket Media Group is a global media, data information and analytics company. Our purpose is to create trusted, premium specialist media brands that build powerful communities and drive valuable conversations.

Forming a crucial part of Haymarket Business Media\xe2\x80\x99s growing Energy & Environment team, no one day is the same in this varied marketing role. You are at the heart of driving marketing campaigns for a variety of Subscription products reporting into the Senior Marketing Manager E&E to help develop an annual Marketing Plan with Objectives, Strategy, Activities and KPIs, align across key stakeholders then ensure the team delivers it. To ensure offshore Marketing Executive resources are inducted, well briefed and deliver world-class Marketing.

Key Responsibilities & Accountabilities:

planning and implementing multi-channel marketing campaigns to deliver campaign objectives \xe2\x80\x93 generating subscription leads, work on retention and engagement activities

writing and proofing creative and effective marketing copy spanning channels such as email, social, display and native ads

planning and executing campaigns for new product launches and product upgrades

managing, executing and tracking email campaigns from start to finish

effectively using social-media channels from LinkedIn through to Twitter and Facebook to engage our audience

making best use of a multi-sector customer marketing database

conducting email and channel analysis to help inform and streamline the effectiveness of our campaigns and products

creating detailed post-campaign reports for the marketing team to review.

attending regular stakeholder meetings and calls to track progress of projects

working with internal teams including marketing operations, design, sales and editorial

helping to create and maintain user friendly landing pages and websites

working closely with fulfilment bureaus and other external suppliers

Person Specification:

You will have some marketing experience in a related field within B2B. Being interested in learning is more important than knowing everything on your first day

you have excellent communication skills, in person, online and over the phone

you\xe2\x80\x99re happy dealing with people of every seniority

you can multitask effectively, prioritise and work well under pressure

you\xe2\x80\x99re organised and have acute attention to detail

you\xe2\x80\x99re a self-starter who has the ability to problem solve and think on your feet

you never miss a deadline and are driven by meeting your targets

you\xe2\x80\x99re a team player and not afraid of asking for help when you need it

Country

UK

Office Location

Twickenham

Department/Brand

Energy and Environment

Office Address

Haymarket Media, 69 London Road, Twickenham, TW1 3SP

Advertised Salary

\xc2\xa325000

Full Time / Part Time

Full-time: Hybrid working with the opportunity to work 2 days per week remotely

Permanent / Fixed Term Contract

Permanent

Job Reference

11994

Haymarket Media Group is a global media, data information and analytics company. Our purpose is to create trusted, premium specialist media brands that build powerful communities and drive valuable conversations.

Forming a crucial part of Haymarket Business Media\xe2\x80\x99s growing Energy & Environment team, no one day is the same in this varied marketing role. You are at the heart of driving marketing campaigns for a variety of Subscription products reporting into the Senior Marketing Manager E&E to help develop an annual Marketing Plan with Objectives, Strategy, Activities and KPIs, align across key stakeholders then ensure the team delivers it. To ensure offshore Marketing Executive resources are inducted, well briefed and deliver world-class Marketing.

Key Responsibilities & Accountabilities:

planning and implementing multi-channel marketing campaigns to deliver campaign objectives \xe2\x80\x93 generating subscription leads, work on retention and engagement activities

writing and proofing creative and effective marketing copy spanning channels such as email, social, display and native ads

planning and executing campaigns for new product launches and product upgrades

managing, executing and tracking email campaigns from start to finish

effectively using social-media channels from LinkedIn through to Twitter and Facebook to engage our audience

making best use of a multi-sector customer marketing database

conducting email and channel analysis to help inform and streamline the effectiveness of our campaigns and products

creating detailed post-campaign reports for the marketing team to review.

attending regular stakeholder meetings and calls to track progress of projects

working with internal teams including marketing operations, design, sales and editorial

helping to create and maintain user friendly landing pages and websites

working closely with fulfilment bureaus and other external suppliers

Person Specification:

You will have some marketing experience in a related field within B2B. Being interested in learning is more important than knowing everything on your first day

you have excellent communication skills, in person, online and over the phone

you\xe2\x80\x99re happy dealing with people of every seniority

you can multitask effectively, prioritise and work well under pressure

you\xe2\x80\x99re organised and have acute attention to detail

you\xe2\x80\x99re a self-starter who has the ability to problem solve and think on your feet

you never miss a deadline and are driven by meeting your targets

you\xe2\x80\x99re a team player and not afraid of asking for help when you need it

What you get from us:

Variety in your working life: we work across a number of sectors and products

Flexibility through smart working: this job is currently hybrid office-based (3 days) and remote (2 days) a week

Job and career support plus training opportunities

An extensive benefit scheme

Why work with us?

People are our greatest asset here at Haymarket Media Group. Haymarket is a media, information and data business, we use our expertise in media and information to inspire, inform and empower our clients, audiences and communities. We are a socially and environmentally responsible business. As we serve our audiences, clients and communities, we are committed to driving the meaningful change necessary to build a better world. The principles of diversity, inclusion, respect, responsibility and sustainability are at the heart of our business.

We\xe2\x80\x99re hard-wired to produce remarkable content for our audiences, with over 16,000 companies around the globe turning to us to help their businesses grow. Join us and you will work on market-leading brands to help create powerful and lasting relationships that deliver real results, all while developing your own career.

Our conveniently located Twickenham HQ is home to around 600 employees with a vast array of careers from journalism, video, marketing, sales and events to technology, digital development and product management.

As well as being the home of English rugby, Twickenham has the benefit of being less than 30 minutes from central London but also enjoying its riverside location, proximity to Richmond Park and a buzzing social scene.

With flexible hours, great brands, and a modern open plan environment, we attract great people. There\xe2\x80\x99s time for you to get involved in our extra-curricular activities too; from volunteering with our charity partners, going for a lunch-time riverside run, cycling around Richmond Park or after work fun!

Our team culture is friendly, vibrant and sociable. We nurture, support and reward our talent. We offer a market-leading benefits programme, tailored to individual needs and preferences. The range of benefits are vast and include a generous pension plan, life assurance, up to 30 days holiday and a fabulous income protection policy. Oh, and our annual employee party is pretty special too!

Our benefits include:

Competitive salary

Comprehensive training and career development programme

25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)

Flexible working schedule (core hours from 10-3)

Generous contributory pension scheme

Access to Perkbox

Health Cash Plan

Family friendly policies

Cycle to Work scheme

Employee Assistance Programme

Season ticket loan

Regular individual and team rewards and incentives for outstanding performance

We want to support our people to balance their personal and professional lives and we believe our range of benefits encourages this. We feel that nothing beats face-time with our colleagues and we\xe2\x80\x99ve therefore adopted a blended working model where full time employees can expect to spend 3 days of their week in the office and the other 2 working at a location of their choice.

We are proud to be an equal opportunities employer and are committed to ensuring that all candidates are given the same opportunity to succeed regardless of their sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age or disability.

If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at recruitment@haymarket.com.

Come and join us and see for yourself how Haymarket is a rewarding and exciting place to work.

Haymarket Media Group

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Job Detail

  • Job Id
    JD3003700
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Twickenham, Greater London, United Kingdom
  • Education
    Not mentioned