Job Description

Marketing Executive

Pertemps Stoke are currently looking to recruit a result driven and creative marketing executive to join our client\'s team in Stoke-on-Trent. The ideal candidate will be responsible for developing and implementing marketing strategies that drive brand awareness, customer acquisition, and revenue growth. B2B marketing experience would be beneficial.

Main Duties of this Marketing Executive role:

• Executing multi-channel marketing campaigns, creating content and organising global exhibitions.
• Develop and initiate comprehensive marketing strategies to meet organisational objectives.
• Conduct market research to identify opportunities and trends, staying informed about competitor activities.
• Organisation and implementation of the content calendar
• Execute marketing campaigns across various channels, including digital, social media, email, and traditional media.
• Develop compelling and effective marketing collateral.
• Managing the company social media pages (LinkedIn/YouTube, X)
• Coordinating email campaigns using Mailchimp and salesforce
• Updating content on a WordPress website and working with an external agency to manage further updates.
• Utilise SEO and other digital marketing techniques to optimise online presence.
• Google ads management
• Monitor and analyse the performance of marketing campaigns, providing insights and recommendations for improvement.
• Use key performance indicators (KPIs) to measure and report on the success of marketing initiatives.
• Uphold brand consistency across all marketing channels and materials.
• Work closely with the sales and management teams to align marketing efforts with overall business objectives.
• Working with external partners- photographers, videographers, web developers, printers, and marketing agencies.
• Using Adobe Illustrator/InDesign to create brochures, graphics etc\xe2\x80\xa6
• Canva to create branded templates.
• Photo editing of the machines using photoshop.
• Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum impact.

Skills required for this Marketing Executive role:

• Experience using Adobe Illustrator/InDesign to create brochures, graphics etc\xe2\x80\xa6
• Experience using Canva to create branded templates.
• Experience using photo editing within photoshop.
• Ability of managing the marketing budget effectively, ensuring optimal allocation of resources for maximum impact.
• Bachelor\'s degree in marketing or a related field (or equivalent experience).
• Proven experience in a Marketing coordinator/executive role (preferably in a B2B environment)
• Strong understanding of digital marketing, social media, and content creation.
• Excellent written and verbal communication skills.
• Self-motivated
• Analytical mindset with proficiency in using analytics tools.
• Creative thinking and problem-solving abilities.

Benefits of this Marketing Executive role:

• Company events
• Company pension
• Free parking
• Health & wellbeing programme

Pertemps