Job Description

What's the role?As a Marketing Executive you'll report directly into the Head of Marketing and collaborate with our current Marketing Executive. You'll play a crucial role in supporting a wide range of marketing activities, gaining hands-on experience across the marketing spectrum.While previous marketing experience is advantageous, it is not a requirement. If you possess relevant skills from other experiences, we'd still encourage you to apply. We're excited to meet candidates who bring enthusiasm and a fresh perspective.Key areas of focus for the role are listed below. However, as part of a small, agile team, you'll also be expected to pitch in whenever needed and to demonstrate flexibility, adaptability and a strong team spirit.What will you be doing?Store Support

• Handle POS requests from stores

• Coordinate with designers and printers to develop and produce POS

• Visit stores regularly to gather feedback and ideas for future marketing activities

• Develop and maintain a Web2Print system for efficient signage ordering

• Oversee store TV content and handle any issues with content playing incorrectly

• Make sure promotional materials are accessible to colleagues on relevant channels.

Marketing Campaigns

• Assist the team with managing Leyland's 40th anniversary marketing activity

• Help create and implement marketing campaigns

• Proof artwork and content for marketing collateral

• Design competition forms, write T&Cs, draw winners, deliver prizes and coordinate PR

• Write briefs for internal stakeholders and handle queries.

Events

• Assist Business Development Managers and stores with trade day events including marketing collateral and digital content

• Help plan and execute store openings and relaunches

• Attend launch days to manage marketing activities alongside external agencies

• Handle ordering and stock management of branded merchandise and event equipment.

Marketing collateral

• Ensure all marketing collateral is kept up to date

• Uphold brand standards across the business.

Resource sharing

• Manage library of marketing resources for external agencies

• Work closely with commercial team to gather product imagery for design work.

Content creation & gathering

• Assist in developing content for social media, email, website & PR

• Produce informational pieces and boost PR activities

• Work with PR agency to cover events like volunteering, charity efforts, colleague achievements, new stores, and new product launches

• Partner with external agencies to create photo and video materials

• Ensure high-quality product information and images are available for marketing

• Regularly post updates on internal platform to keep colleagues informed about marketing activities.

What skills, experience & qualifications will you need to have?Essential skills

• Strong planning and organisational skills

• Excellent attention to detail and an analytical mindset

• Strong communication

• Creativity and willingness to bring new ideas

• Proactive and positive attitude.

Desirable but not essential skills

• Experience in retail or branch environments

• Knowledge of web/digital/online marketing

• Experience with Excel and PowerPoint

• Basic design skills.

Qualifications

• Minimum: GCSE in English and Mathematics (or equivalent qualification)

• Degree or Marketing qualification or relevant work experience.

Grafton Group