Working alongside the Commercial Manager, you will be influencing and delivering upon strategic marketing plans to achieve outlined KPIs. You will also be required to execute Customer Relationship Management (CRM) activity to optimise all touchpoints within the customer journey using a variety of media and skills. It is essential that you are a self-starter, with the ability to work on your own initiative and to develop relationships with key stakeholders
Your key responsibilities and tasks:
Develop enticing campaigns that are aligned with our business objectives and help grow our brand.
Provide dealerships with the tools they need to promote our motorcycles and implement campaigns designed to increase our network.
Ensure the website supports our lifestyle approach and identify areas for improvement. Carry out content changes and updates adding new blogs that are optimised for SEO.
Develop Herald's social media profile with support from internal ambassadors and partners. Plan and create content that engages our audience, while ensuring a consistent image across platforms.
Work with the in-house designer to ensure all collateral is up-to-date, available in a variety of languages and follows brand guidelines.
Identify and develop relationships with key online and offline publications that reach our target audience. Write press releases and work with our designer on the creation of adverts.
Carry out regular analysis of marketing activities and competitor research.
Responsible for organising Herald's participation in Events designed to raise brand profile and sales.
To ensure a professional, quality service (external and internal) is always provided.
Be conversant with and assume proper responsibility for the implementation of the company's health, safety, quality and environmental policies and all other company policies, rules and arrangements, demonstrating a responsible attitude to fellow employees, customers and suppliers of the company, leading by example and taking appropriate action where required.
To maintain, develop and build long-term relationships.
You will be an excellent communicator with strong administration skills, you will have a high level of attention to detail and a genuine interest in marketing.
This is a great opportunity as you will be working in both B2B and B2C; and have the opportunity to enhance your skills.
For a full job description please contact Encocam's Recruitment Coordinator.
If you think this is the perfect opportunity for your Marketing career, send in your CV for consideration
Job Type: Permanent
Benefits:
Cycle to work scheme
On-site parking
Referral programme
Schedule:
8 hour shift
Monday to Friday
Work Location: In person
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