Job Description

We are the world\xe2\x80\x99s largest university press. We have both a worldwide reach and a personal understanding of local needs, partnering on the ground to adapt publications and resources to meet the individual needs of communities, societies, and countries. We partner with researchers, educators, and technology partners to stay ahead of the changing ways people around the world are accessing and sharing knowledge. With a presence in more than 50 countries and millions of customers around the world, an idea launched at OUP can have global impact.

About the Role

As our new Marketing Database Analyst, you will be responsible for providing party data and segmentation system expertise that enables the Academic Marketing organisation to effectively target customers and prospects for campaigns. You will enable an effective analytics function by creating user friendly and effective reports, supporting work via the customer data and analytics value streams, and delivering customer/prospect focussed analysis and insights, while contributing to the development of a data-driven culture.

Duties will also include:

• Customer Segmentation Tools \xe2\x80\x93 serve as business owner and subject matter expert for customer/audience segmentation tools, including Infor Omni-Channel Campaign Management (OCM) and MasterVision (MV) systems
• Party Data \xe2\x80\x93 develop and leverage knowledge of customer/prospect data, marketing databases, and data privacy regulations while contributing to data integration and other data work
• Analytics \xe2\x80\x93 conduct regular and ad hoc analysis to deliver actionable insights related to party data as well as segmentation tools and approaches
• Reporting \xe2\x80\x93 create and maintain reports and dashboards on a regular and ad hoc basis
• Communication \xe2\x80\x93 clearly and effectively communicate/present reporting, analysis, insights, best practices, and guidance to stakeholders
• Project Management \xe2\x80\x93 effectively manage assigned projects, including reports/dashboards and projects in the customer data and analytics value streams

This is a fully remote vacancy.

About You

Essential:

• High data literacy and experience working with data & analytics, preferably in a marketing role
• Knowledge of SQL
• Experience with BI tools such as Alteryx
• Experience cleansing, preparing, and analysing data
• Experience working with CRM systems and customer/prospect databases
• Experience with data visualization tools (ideally Tableau) and the ability to story-tell in a clear, impactful, and narrative manner
• Experience in developing and maintaining complex data structures
• Strong analytical, critical thinking, and problem-solving skills
• Excel knowledge
• Ability to translate data into clear and concise actionable recommendations whilst bringing stakeholders along the data journey
• Ability to understand complex problems and find creative solutions
• Strong communication and presentation skills, including ability to communicate effectively with people of differing levels of data literacy and analytical understanding
• Proven ability to deliver root cause analysis and troubleshoot data and data related processes
• Resilience, persistence, and willingness to drive issues to a successful conclusion
• Adaptability and ability to deliver on key accountabilities despite change
• Strong project management skills

Desirable:

• Experience working with customer segmentation tools and systems
• Familiarity with customer data governance and GDPR regulations
• Good understanding of marketing goals, customer behaviour, and journeys
• Experience with email marketing software like Adestra and marketing resource planning tools like Percolate

Benefits

We care about work/life balance here at OUP. With this in mind we offer 25 days\xe2\x80\x99 holiday that rises with service, plus bank holidays and Christmas closure (3-days) and a 35-hour working week. We are open to discussing flexibility in respect to working patterns, dependent on role. We also have a great variety of active employee networks and societies.

We help make your money go further by contributing to your pension up to 12%, offering loans and savings schemes through our partnership with Salary Finance, in addition to travel to work schemes and access to a wide range of local discounts.

Please see our Rewards and Recognition page for more information.

Queries

Please contact with any queries relating to this role.

We are committed to supporting diversity in our workforce, and ensuring an inclusive environment where all individuals can thrive. We seek to employ a workforce representative of the markets that we serve and encourage applications from all.

Oxford University Press