We are looking for an experienced content focused Marketing and Content Executive to help ramp up our online presence. Impact Solutions is a test laboratory and innovation centre supporting companies across the globe to develop and test their products.
As a company, problem solving is in our DNA, we seek individuals who are forward thinking and who look for opportunity in every challenge. Working in a small but ambitious team, you'll be in a unique position to grow alongside the company.
Do you have champion communication skills, are you able to digest and convey technical information, embrace that no day is the same and are inspired to deliver engaging content to our customers. If so, we have just the role for you within our Marketing team as a Marketing and Content Executive.
The Core Role...
A focus on content creation by taking technical input and turning it into digestible, valuable content in the form of blogs, case studies, web copy, email campaigns, and social media posts
Working with the Marketing Manager to develop and implement a content strategy that is aligned with business objectives, marketing and sales goals, and brand positioning.
Develop and implement a content calendar to ensure timely delivery
Create videos, visuals (using tools like Canva, Adobe Creative Cloud) and write copy to drive engagement online and for print
Manage social media accounts (LinkedIn, Facebook, Instagram)
Update existing website content (using Wordpress) and repurpose content for social media post and/or email
Conduct market research to keep on top of trends that is relevant to campaigns and marketing activities
Conduct competitor and keyword research to optimise content for search engines (SEO)
Monitor content performance and engagement metrics (blog reads, social likes, email opens)
Provide online performance feedback to the Marketing Manager for strategy adjustments
Help manage and initiate PR activities including press releases that will add value and increase our brand exposure online
To assist with events and trade show organisation and be confident to represent the company and our services
To manage and monitor our company's intranet, candidate must have experience working with Microsoft Office packages (incl. MS SharePoint)
More about you. What we are looking for...
You are interested in science communication
Has 2-3years B2B marketing experience
You have a firm grasp of technical information and can interpret it to produce easy-to-digest and engaging content; strong copywriting skill is also crucial.
Have an eye for detail and visual design skills (i.e. Canva & Adobe Creative Cloud)
Someone who is a positive influencer, and an excellent communicator and proactive in presenting new ideas
You are adaptive and confident working in a fast-paced and dynamic environment
You must be a team player but also confident to work independently
Job Type: Full-time
Pay: 28,000.00-30,000.00 per year
Benefits:
Company pension
Cycle to work scheme
On-site parking
Private medical insurance
Schedule:
Monday to Friday
Work Location: Hybrid remote in Livingston EH54 7BU