Job Description

Job available in these locations:
London, United Kingdom
Bath, United Kingdom

Vacancy:

Marketing and Campaigns Manager

Department:

Marketing and Business Development

Reports to:

Senior Marketing and Business Development Manager

Office Location:

London or Bath

Working arrangement:

Full-time (3 days in the office & 2 days working from home)

About EIP

EIP is award-winning patent firm which and specialises in high-value and complex patent matters. In 2024 EIP won Managing IP's 'European Patent Contentious Firm of the Year' award and for the sixth year in a row. EIP has been ranked in the FT's list of Europe's Leading Patent Law Firms and is one of only three firms in Europe to achieve a gold ranking in each of their six categories.



EIP has around 185 employees who operate from six European offices (London, Bath, Leeds, Cardiff, Stockholm and Dusseldorf) as well as one office in the US (Denver). Our multidisciplinary team combines patent attorneys, litigators and commercial IP lawyers, has an impressive global client base from SMEs to multinational blue-chip companies and includes telecoms owners, major software developers, pharma and biotech companies, medical device manufacturers, aerospace and logistics companies.



Diversity is an intrinsic part of EIP's business culture. We are proud to support the IP Inclusive initiative, and we are a signatory to the IP Inclusive Charter. EIP actively engages in diversity efforts and is committed to developing an attitude of openness for the benefit of all those working in the IP profession.

About the team

The Marketing and Business Development team leads a wide range of strategic initiatives designed to drive the firm's growth and visibility. In addition to implementing EIP's overarching Marketing and Business Development strategy, the team plays a pivotal role in managing key areas such as digital channels, events, client relationship management systems, directories and awards, pitches and presentations, new business development, and budgets.


This dynamic, collaborative team works together with fee earners to deliver impactful marketing campaigns and support business development goals. The team's expertise and dedication help position EIP at the forefront of industry innovation and client engagement.

About the role

We're seeking a strategic and creative Campaigns Manager to lead the development and execution of integrated marketing campaigns that align with our business objectives and highlight the value of our solutions. This role is key to driving brand awareness, engagement, and demand through impactful external campaigns--while also championing internal communications that celebrate business development success across the organisation.



Reporting to the Senior Marketing and Business Development Manager, the Campaigns Manager will take ownership of end-to-end campaign delivery across identified strategic areas--from concept through execution, with regular reporting to track performance and measure ROI.



This is a pivotal role in supporting the firm's commercial goals. It spans a broad spectrum of Marketing and Business Development activity, including content creation, PR, email marketing, social media, events, market research, audience targeting, and new business generation.

Key outputs

The Campaigns Manager will play a vital role in delivering targeted, high-impact campaigns that directly support EIP's strategic objectives. This role will focus on developing and executing both external and internal campaigns that align with the firm's business priorities and promote engagement across all audiences.

Core responsibilities include:

Plan and deliver targeted, best-practice campaigns

that align with EIP's overarching Marketing and Business Development strategy and support the firm's commercial objectives.

Take ownership of campaign development

-- from concept through execution--working across channels and audiences to deliver high-impact, measurable outcomes.

Work closely with the Senior Marketing and Business Development Manager

to identify commercial opportunities, client needs, and market trends--and build targeted campaigns that address these.

Collaborate with Sector Heads and Sub-Groups

to support the continued growth and visibility of their practice areas and client base.

Deliver internal communications campaigns

to raise firmwide awareness of marketing and business development activity, showcase success stories, and encourage greater cross-firm collaboration.

Implement robust tracking, reporting and review processes

to measure the performance and ROI of all campaigns and initiatives.

Support budget planning and management

, ensuring all campaign activity is delivered effectively and efficiently within departmental budgets.

Enhance the firm's visibility and reputation

by: + Creating and managing engaging digital content and driving online engagement.
+ Identifying campaign opportunities across the full marketing and business development mix--including social media, web content, PR, events, and targeted outreach.
+ Collaborating with external agencies and third-party providers to deliver consistent, high-quality results.

People management responsibilities

While the role does not include direct line management, the Campaigns Manager will work closely with the Senior Marketing and Business Development Manager, Marketing and Business Development Executive, and Marketing Assistant as part of a highly collaborative team. We use tools such as Microsoft Loop and Planner to coordinate projects, manage workflows, and ensure effective delivery of campaigns across the business.

Experience, skills & qualifications

You'll thrive in a modern, fast-paced environment where you're given the autonomy to take ownership of your work, while collaborating closely with a supportive and engaged team. This role requires someone who is both strategic and hands-on, with the ability to plan, execute, and measure campaigns that align with EIP's business priorities. We work collaboratively using tools like Microsoft Loop and Planner to stay organised, connected, and on track.

Successful candidates will demonstrate the following:

c. 2-3 years working in a campaigns role. Experience of designing innovative campaigns which are not afraid to be 'better; different'. Proven ability to plan, deliver and evaluate integrated marketing and business development campaigns. A strategic mindset with the creativity to translate business objectives into compelling campaigns. Strong written and verbal communication skills, with experience tailoring messaging for different audiences. Proficiency in relevant marketing tools--experience with Canva and email design tools is desirable. A professional and proactive attitude--personable, flexible, enthusiastic, and well-prepared. Ability to work effectively with people at all levels across the firm, including management of senior stakeholders to plan and implement campaigns. Confidence in managing multiple projects and deadlines in a fast-paced environment. Excellent attention to detail, with strong organisational and analytical skills. Self-motivation, initiative, and the ability to independently manage workload and priorities. A collaborative approach and willingness to contribute to shared team goals and successes.

Other information

With our state-of-the-art tech tools, we offer hybrid working, three days in the office and two from home. EIP's employees also enjoy reduced business hours on the days when working from the office subject to there being no urgent work commitments.



EIP has a friendly, progressive and mutually supportive working environment along with a smart casual dress policy and stylish modern offices.


We offer a competitive salary and several benefits. EIP is an equal opportunities employer that values diversity and welcomes applications from all suitably qualified persons regardless of their ethnicity, gender, sexual orientation, age, disability, religious practice or any other perceived differences.