Job Description

Our client is seeking a Market Research Associate to help develop insightful marketing reports. The successful candidate will analyse qualitative data, trends, strategies, and competition to help clients develop effective marketing strategies. You will be joining a global consultancy, working alongside SMEs, Large Corporations and Economic Development Agencies.

Do you have a passion in Research Analysis?

Are you experienced in working with large amounts of data?

Do you have a BS Degree in Information Technology, Marketing or Science degree?

Responsibilities:

Collect data on buyers, competitors, and market sectors, consolidate information into actionable items, reports and presentations.

Understand business objectives and design research methodologies to discover prospective customers\xe2\x80\x99 needs.

Compile and?analyze?statistical data using modern and traditional methods to collect it

Perform valid and reliable market SWOT analysis.

Interpret data, formulate reports, and make recommendations.

Provide competitive analysis on various companies\xe2\x80\x99 market offerings, identify market trends, pricing/business models, sales, and methods of operation.

Utilise the latest thinking in data visualisation to prepare and present research data in a format that provides increased value for our clients.

Remain fully informed on market trends, other parties research and implement best practices.

Essential Criteria:

BS degree in information technology, Marketing or related field

Proven Market Research Analysis experience

Ability to interpret large amounts of data and to multi-task

Strong communication and presentation skills

Knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office

Search engines, web analytics and business research tools acumen

Familiarity with CRM programs

Working knowledge of data warehousing, modelling, and mining

Strong analytical and critical thinking

Next Steps:
Please submit your application or speak to a specialist consultant from the Abacus team on 0044 (0) 28 9031 3157 for a confidential discussion. We aim to respond to all inquiries within 4 business hours.
The team at Abacus manages a range of permanent and contract positions throughout Northern Ireland, the UK and the Republic of Ireland. If you are experienced and/or professionally qualified we can support your job search.

Abacus Professional Recruitment