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Manager Culture Marketing

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION

Contribute strategy and initiative to connect the adidas brand to our target consumers through the use of global and local celebrities, media and entertainment.

KEY RESPONSIBILITIES

• Strategically contribute to global brand campaign by defining celebrity and influencer partners as well as managing relationships through negotiation process
• Assist Global Director in managing external agencies and global/local/regional EIM implementation
• Oversee category specific Brand Marketing objectives for EIM
• Oversee all product ordering efforts for EIM office: Includes forecasting, ordering and maintaining in-office product (Monthly stock orders, quarterly promotional forecasting, seasonal specialty product) across all brand segments. Must maintain current product knowledge and clear target market objectives
• Strategically develop and manage film and television brand integration from placement targeting specific brand initiatives as well as leverage marketing integration to drive key commercial opportunities either at own retail, wholesale partners, etc.
• Establish and maintain relationships within the Entertainment and Influencer industry, i.e. stylists, editors, industry VIPs, costumers, producers, directors, and actors. Attend studio and film events and industry meetings for networking, when relevant.
• Maintain global brand recognition and relevant brand visibility through strategic product placement, industry/consumer events and brand integration platforms in entertainment.
• Contribute to planning and execution of EIM responsibilities within brand events, as well as EIM specific events. This includes concept development, event planning, visual merchandising, monitoring collateral design, managing staff, celebrity outreach and event wrap up.

• Project/event management under supervision of Sr. Manager
• Act as Department lead in absence of Director - Supervise, train, mentor and oversee other EIM team members on logistical elements of the position, protocol of department and dynamics of the industry.

KNOWLEDGE, SKILLS AND ABILITIES

• Strong project management skills and an ability to work well in a team environment.
• Strong understanding of and passion for fashion/style preferred.
• Ability to be self-directed while working under tight deadlines.
• Solid contacts in the fashion, lifestyle media industry.
• Strong leadership skills.
• Ability to build respect and trust with others both internally and externally.
• Strong networking skills.
• Strong writing/editing skills required for writing strategic pr plans, press releases, product releases, media alerts, etc.
• Ability to prioritize and oversee multiple projects in a fast-pace environment.
• Knowledge of international working environments a plus.

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS

• BA in public relations, communications, marketing, or related field required.
• Minimum three (3) yrs PR marketing experience within a consumer goods company.
• Experience with integrated marketing campaigns.
• Experience working in an international environment is an asset.
• Management experience at a public relations agency.
• Experience with integrated marketing campaigns.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE\'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company\'s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title: Manager Culture Marketing

Brand: adidas

Location: London

TEAM: Marketing & Communications

State: LND

Country/Region: GB

Contract Type: Full time

Number: 499984

Date: Aug 15, 2023

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