Job Description

Manager, Advertising Solutions.

Ad Solutions | Location - Reading/London, UK (Hybrid) | Full Time
Data-Driven Research and Insights MarketCast combines the power of research, technology, and data science to help marketers and researchers maximize their advertising impact and unlock brand Fandom. Our data and insights guide critical marketing decisions, helping brands determine which fandom audiences to prioritize and product benefits to communicate, in addition to developing, launching, and measuring brand and advertising campaigns across media platforms. Today our clients represent the biggest names in entertainment, tech, consumer brands, and sports and video games, and our impact touches the lives of billions of people around the globe.
#FandomIsOurJam
As media consumption shifts, advertisers are challenged to deliver the right advertising and marketing messages to engage and win with audiences who matter most. MarketCast\xe2\x80\x99s Ad Solutions team works across the whole ad lifecycle, from early stage concept development, to pre-flight testing through to in-flight measurement, cross-media campaign measurement and optimization of outcomes. Our world-class combination of talent and solutions make The Big Difference for our clients.
This role is part of a team responsible for delivering best-in-class advertising insights to one of our largest clients. The Research Manager is responsible for managing a variety of ongoing advertising performance research studies from project design to insights delivery, working closely with our internal operational team to ensure high quality and timeliness of all deliverables. This role also serves as one of the key day-to-day client contacts, addressing client research needs, supporting the development of strategic insights and knowledge about the client, their industry, and translating client business objectives into insightful advertising research.
We are looking for someone who:

• A Bachelor\xe2\x80\x99s Degree
• Minimum 3-5 years of prior market research experience. Experience within advertising and media a plus
• Strong analytical skills required
• Keen attention to detail a must
• A positive, proactive and collaborative attitude
• Strong written communication and presentation skills
• Experience in client-facing roles and a comfort level with presenting to groups preferred
• Proficiency in Microsoft Excel and PowerPoint skills required; strong data visualization in PowerPoint a plus

It\xe2\x80\x99ll be helpful if you have:

• Is passionate about uncovering the strategic and tactical insights within advertising data & believes there is always a data-driven story to be told, you just have to find it
• Has proven experience analyzing and articulating quantitative insights into story-driven narratives
• Has a strong foundational knowledge of research mechanics and familiarity managing research projects start to finish
• Has a strong proclivity for data analysis and/or prior experience mining and analyzing large data sets
• Can quickly establish a trusted relationship with the client \xe2\x80\x93 you are not just another vendor, you are the partner clients value for their knowledge, skill and professionalism
• Takes pride in their ability to deliver high quality insights on time, every time
• Can multi-task well - you are able to efficiently organize, prioritize and reassess on the fly
• Is a problem-solver \xe2\x80\x93 you can assess the issue, evaluate potential solutions, and help implement a plan
• Works well with others \xe2\x80\x93 you excel in a team environment
• Is proficient at organization and time management \xe2\x80\x93 you have a good sense for how long things take and what\xe2\x80\x99s required to get things done on time
• Enjoys collaborating with internal teams, whether that\xe2\x80\x99s helping on a sales proposal, mentoring junior staff or helping make an internal process more efficient

Benefits and Perks:

• 29 days annual leave, PLUS Bank Holidays
• \xc2\xa340 monthly wellness allowance, to assist our employees with a healthy personal life without additional financial stretch
• Flexi-time with core hours between 10am and 3pm
• Flexible location - With two new UK office hubs, (Reading and Farringdon) employees are welcome to visit their preferred office
• 2 days\xe2\x80\x99 work from home, per week
• 4% match pension scheme
• Enhanced maternity pay
• Regular social events in both of our UK locations
• Professional growth and career development

Our Purpose: Fandom connects people with shared passions and builds communities around them. It offers them space to express their joy and love, whether that\xe2\x80\x99s for superheroes, sports teams, or even small batch whiskeys. At MarketCast, we believe in the power of fandom. It\xe2\x80\x99s as important for brands as it is for action heroes and we do fandom research, data science and analytics better than anyone on the planet. This obsessive focus on fans helps the world\xe2\x80\x99s top creators, media platforms, and sports leagues transform followers into fanatics and investments into impact.
Our Core Values: Curiosity Makes Us Tick Our love of learning manifests in everything we do - from the surveys we field and the datasets we analyze to the technology we develop. Where others pause, we push forward, uncovering hidden meaning and answers. Always learning, always looking for more. We Celebrate Wins Whether its wowing clients with research or solving everyday challenges, we pause to honor great work and everyone who plays a role in it. We acknowledge and recognize great work and hustle that helps deliver the very best outcomes. Trust is Always Trending Trust means everything to us. It\xe2\x80\x99s lending a hand when deadlines loom, always delivering on the promises we make, and calling out behavior that harms our culture. And our client\xe2\x80\x99s trust is what makes all this possible, something we never take for granted. We Roll with Change We embrace change as an opportunity to learn, grow, and further develop. We do this by challenging our biases and rethinking how things have always been done in the past. This fresh, open-minded approach keeps us agile, innovating, and adapting in the face of uncertainty. Diversity is Our Superpower Our differences make us stronger. As researchers and data scientists, we have a responsibility to reflect the diverse audiences and communities all around us. Understanding people, opinions and life experiences fuels our insights and deepens our perspectives.
At MarketCast, we don\'t just accept difference - we embrace it, support it, and thrive on it for the benefit of our global culture and success. MarketCast is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. Check us out: www.marketcast.com