Job description
Under the Digital First strategy, Wealth & Personal Banking UK is moving from a data-rich to data-driven organisation; the Data and Analytics department are central to this transformation. The department delivers data analytics, machine learning (ML) and management information which are used to measure, automate and improve the performance of the business.
The department is at the centre of customer intelligence and marketing; using ML to communicate the right message, to the right customer, at the right time, alongside driving revenue generating initiatives such as; pricing analytics, channel improvement and campaign effectiveness to name a few.
The role sits within the Lending analytics & CRM team within UK Data Analytics & CRM, supporting HSBC UK (HSBC, first direct and M&S Bank)
Data Analytics covers a range of activities in the preparation, discovery and usage of data. Activities and key responsibilities will include:
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