About UsMAGNA is the centralised IPG Mediabrands resource that provides strategic investment and media intelligence for agency teams and clients. We utilise our insights, forecasts and strategic relationships to provide clients with a competitive marketplace advantage.MAGNA harnesses the aggregate power of all IPG media investments to develop go-to-market strategies, designing unique partnerships to drive maximum value for our clients.MAGNA has set the industry standard for more than 60 years by predicting the future of media value. We publish more than 40 annual reports on audience trends, media spend and market demand as well as ad effectiveness.Our purpose and values: MAGNA infuses the organisation with knowledge that empowers better decision-making. We are a team of experts across five key competencies who support IPG cross-functional teams through:1. Partnership2. Enablement3. Accountability4. Connectivity5. EducationRole DescriptionThis role sits within the Global Value function and is tasked with identifying, measuring, and reporting all areas of value delivered by Mediabrands to our clients. You will experience an extraordinary breadth of work scope. You will work across all IPG's agency brands and functions, including primarily the media agency brands: UM, Initiative, Mediahub and Kinesso. You will have the opportunity to work with a wide range of individuals across our global network on a daily basis, analysing media buying across all of the media types available in each marketplace. The Senior Analyst will report directly into the Associate Director and support all team members, as well as working with the broader local and regional MAGNA community.This role will develop media knowledge across all media types (TV, Digital, Social, Retail, OOH, Print & Radio) across multiple geographies including Europe, APAC, LATAM and North America.Key Responsibilities
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