Job Description

Company Description

From NBCUniversal, Hayu is the first all-reality subscription video-on-demand streaming service of its kind \xe2\x80\x93 offering every episode and every season of a broad selection of reality TV franchises, all in one place.

Available in 45 markets including: Albania, Andorra, Australia, Austria, Belgium, Bosnia, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, Ireland, Italy, Kosovo, Latvia, Lithuania, Luxembourg, Malta, Montenegro, the Netherlands, New Zealand, North Macedonia, Norway, the Philippines, Poland, Portugal, Romania, Serbia, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey and the UK on a full array of devices (mobile, tablet, laptop, connected TVs and selected consoles) at www.Hayu.com.

Hayu offers a world of endless reality TV, with over 300 shows, over 10,000 episodes, to download and watch on the go \xe2\x80\x93 all ad-free. The majority of shows stream on the service the same day as the USA, including The Real Housewives, Below Deck, Vanderpump Rules and Million Dollar Listing TV franchises. Discover Hayu\xe2\x80\x99s sub-genres of reality content: Home & Design, Dating, Fashion and True Crime.



A rare opportunity to be part of a unique SVOD service and play an integral role in the growth of the brand, internationally. The Marketing Manager will deliver multi-media campaigns including ATL, TTL and BTL activations alongside partnerships and events, across a number of European territories.

The role will support the Marketing Director based in London to interpret the overarching global brand strategy and execute campaigns that resonate locally and meet both DTC and B2B business objectives.

The successful candidate will be as passionate about reality TV as they are about marketing, combined with an eagerness to work in a digital, data driven business. They will need to be capable of building out strategy, developing and creating tactical campaigns.

A balanced creative and analytical mindset is required, alongside the ability to work in a fast-paced, dynamic environment.

KEY RESPONSIBILITIES

• Collaborate with the Senior Marketing Team in the creation and development of key tent pole marketing campaigns that meet business objectives and KPIs.
• Support with the collation of post campaign analysis reports to understand impact and inform future campaigns.
• Tailor global campaigns and produce locally nuanced regional campaigns that meet specific territory business objectives.
• Leverage available data and insights from internal and external Research teams to develop campaigns that are highly targeted and optimised to reach KPIs.
• Manage workflows that include creative concepting, briefing and coordinating where required, with both in-house Creative teams and external Creative Agencies.
• Ensure local compliance for all marketing activity across responsible territories.
• Own and manage responsible territory budgets including day to day financial management of POs and invoicing.
• Act as brand champion for Hayu, working with the marketing team to continuously evaluate and refine and ensure alignment of the brand proposition and tone of voice across all media touch points, across all responsible markets.
• Manage PR/Creative/Media agencies (where applicable) to develop good fit PR/ Marketing plans for responsible territories.
• Work cohesively with the in-house PR and Social teams to create and execute brand / content activations, identify good fit influencers and deliver consumer and trade press releases when required.
• Manage stakeholders, build collaborative relationships both internally (Marketing, PR, Creative, Finance, Legal, Research, Content, Commercial and Product) and externally (Commercial Partners, Brand Partners and Agencies).
• Work cross functionally with the Ad Sales, Business Operations and Commercial Teams to set up, create and execute promotional initiatives and good fit Brand partnerships for responsible markets.
• Create and execute presentations and pitches for both internal stakeholders and external partners.
• Manage and strengthen relationships with multiple B2B partners across media, tech and telcos in order to co-create and execute effective marketing activity to drive relevant brand metrics

Qualifications

SKILLS AND EXPERIENCE

• Proven track record of defining strategy and translating to tactical plans
• Experience in managing commercial partnerships
• Sound financial acumen in order to manage budgets, analyze efficiency of marketing initiatives and support the overall corporate financial objectives
• Able to demonstrate execution of 360 integrated campaigns and track record of working on ATL marketing campaigns
• Strong communicator that is able to influence and present campaigns from ideation to post campaign reports
• Ability to prioritise and juggle multiple project simultaneously
• Strong digital marketing literacy and an understanding of managing digital brands
• Strong understanding of media planning and execution
• 5+ years experience in a B2C brand role, within media, entertainment industry, or digital female brand preferred
• Bachelor\'s degree or relevant marketing experience Highly desirable:

o SVOD/OTT experience highly desirable

o Enjoyment and strong knowledge of reality TV

o Experience of working on brands with a female millennial consumer

o Experience working across European Markets

REQUIREMENTS

• Eligible to work in the UK
• Must be internationally mobile
• Fluent written and spoken English

The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company

Additional Information

NBCUniversal\'s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by emailing .

NBCUniversal