Job Description

(INFLUENCER MARKETING & COMMS MANAGER, LUXURY DIVISION), WIMBLEDON, CO TY UKI

Fancy working with some of the world\'s most prolific luxury fragrance and cosmetic brands such as Gucci, Rimmel, Burberry, Chloe, Marc Jacobs, Hugo Boss and philosophy to name a few? We\'re Coty, a global leader in beauty. We\'re World #1 in Fragrance and World #3 in Colour Cosmetics. Our iconic portfolio of brands is sold in over 150 countries around the world. We believe in beauty with a purpose and brands that inspire, no matter where they are in the world.

BACKGROUND TO THE ROLE

We are looking for a creative, talented, and passionate Influencer Marketing/PR Manager to manage a selection of luxury fragrance brands within the Coty Luxury division. The role will report into the Influencer Marketing and Communications Lead in implementing influencer marketing and PR strategies for luxury fragrance brands, some of which include BOSS, Calvin Klein and Marc Jacobs with a strong focus on digital and social communications to drive brand awareness and visibility. This role will also help support local implementation of strategies and to harness the power of traditional and digital media to facilitate and inspire connections and engagement between the Coty Luxury brands and their target audiences

KEY RESPONSIBILITIES

• Support the Influencer Marketing Lead with driving the UK IM vision and agenda for the key Coty Luxury brands
• Building and maintaining excellent influencer and media relations across print, online, social while identifying gaps: Beauty Editor/ Director level, freelancers, mid-/top tier influencers and agents
• Supporting the Influencer Marketing Lead in executing influencer partnerships from beginning to end in line with strict brand guidelines.
• Managing IM budget for the relevant brands ensuring all press launches and initiatives have effective cost control and deliver high ROI
• Manage and lead effective local event management, creating unforgettable brand activations and support IM lead in implementing immersive experiences with content control at the heart
• Strong strategic thinking in influencer mapping and identification to work on brand activations, to attend local/international IM events and to bring the brands high value ROI-Driving awareness of the Luxury brands to generate maximum coverage on relevant media channels.
• Creative and proactive thinking to push our brands visibility.
• Track and monitor the Luxury brands performance and share regular reports across the teams using the external tracking platforms.
• Manage & mentor Influencer Marketing assistant to ensure smooth running of press office - with tasks including setting up Influencer vendors and raising PO\'s accordingly and oversee assistant in invoice process for the team, manage work-load of IM assistant alongside Assistant Influencer Marketing Manager
• Managing the implementation of new launches and always on seeding by ensuring press materials and stock are available in line with the launch calendar.
• Oversee the managing of our third-party suppliers to ensure mailings are carried out in a timely and efficient manner.
• Work closely with the digital/e-comm /local brand teams to ensure the IM strategy aligns with the digital agenda/vision in terms of launch calendar and retailer support.

EXPERIENCE & REQUIREMENTS OF THE ROLE

• PR experience (agency / in-house) with a proven background in Luxury / Beauty PR and IM is essential
• The ability to work across multiple brands in a fast-paced environment
• Forge strong working relationships with Global IM teams, following set practices and processes for approval of UK participation with both local and global activations
• Strong insights analytical skills with experience in using IM analytical platforms
• Efficient and proactive reporting skills with global and internal teams
• Maintain a strong understanding of competitor activity and activity within the competitive beauty landscape-In-depth knowledge, understanding and a passion for social media and trends in the social media space
• Experience in devising and implementing strategic plans
• Excellent leadership, management, and communication skills

REQUIRED COMPETENCIES

• Excellent time management skills and the ability to adapt well to change and multi-task
• Effectively manage and take ownership of IM budget, ensuring all launches and initiatives deliver high ROI, also overseeing invoice process
• Is a change champion and pioneers\' new ideas and approaches, with ability to demonstrate out-of-the-box thinking in approaching new and innovative ways of execution
• Self-motivated and ability to demonstrate strong sense of individual accountability
• Strong team player and collaborates easily with others, willing to help and learn from others and shares relevant information with the team
• Strong industry and cultural awareness
• Excellent leadership, management, and communication skills

WHAT WE OFFER

• Operating within a fast-moving industry and dynamic category, the successful candidate will flourish in the heart of a local market office. They will benefit from daily learning opportunities and have the unique ability to shape their careers through gaining a truly multi-faceted experience within a pioneering organization.
• The team has a \'fun first\' mindset and we work closely together supporting one another to be our best selves.
• You will have the option to work flexbily in line with our Omni Working structure and access to an array of exceptional benefits from day one in the business from Summer Working hours, exceptional Healthcare benefits and generous parental leave to discounts on beauty products and office social events.

Country/Region: GB

City: London

Coty