Job Description

Head of Marketing

Purpose of the role:

We require an experienced Head of Marketing to join \'urban bubble\' a fast paced, innovative & high growth business. This role will be supporting the senior leadership team to develop and implement the group marketing strategy. The successful candidate will have an innovative flair and thrive in a growing dynamic business. Naturally, you will be a strategist but also a \'doer\'.

The role is hybrid and will require a few days a week in the office.

Responsibilities:

• Develop the brand values and define the brand strategy
• Design and deliver marketing plans that build and maintain the brand, unique to the client and portfolio. Create an entire range of sales and general collateral to support business development
• Partner the business to define the customer journey and a plan for all touchpoints, driving resident engagement
• Support monthly, quarterly and annual planning and reporting
• Oversee delivery on strategy, manage internal and external stakeholders at all levels, and provide expert guidance for all communities across the portfolio
• Assess and critique marketing spends, campaigns, resources and third-party performance, with analysis and proper analytics, ensure they continue to add value and meet business objectives
• Focus internally on building urbanbubble\'s own brand, social media presence and the website
• Oversee the design and content of all marketing-based and resident apps
• Ensure best practice in marketing techniques and application across all channels including content marketing, CRM, PR, social media and digital
• Provide business intel on competitors and marketplace trends
• Manage Digital Marketing, agencies and key third parties against the budget.
• Act as a senior member of the urbanbubble team, contributing proactively to operations and role modelling the values and key behaviours
• To recruit, develop and retain talent

• CIM or Marketing qualification (essential)

• Previous experience in a senior marketing management role
• Proven track-record of developing marketing strategies and delivering marketing performance, campaigns and strong growth
• Experience of both B2B and B2C marketing
• Financial and commercial awareness and experience managing large budgets
• A strategic thinker
• Excellent numeracy, data interpretation and analytical skills
• Strong communication skills, both verbal and written, with powerful presentation skills
• Negotiating and influencing skills
• Experience of effectively managing and growing teams, delivering good outcomes through people
• Highly effective in key stakeholder management
• Flexible, resilient and enjoy working under pressure
• Expert marketing knowledge across a wide range of media including ecommerce, digital, social media and SEO
• Expert knowledge and proven track-record of data driven decision making

• You\'ll be totally in tune with the market and competitors
• Excellent sales and customer relationship skills
• You\'ll have a dynamic approach to problem solving, be well organised with the ability to work well under pressure
• To be able to demonstrate extensive financial and commercial acumen.

• You\'ll have tremendous drive, energy, and passion for both individual and team-oriented goals
• You will be an inspiring leader and a team-player, who isn\'t afraid to get stuck in
• You\'ll have highly developed relationship management and stakeholder engagement skills, with the ability to influence and drive change

Adam Recruitment