Job Description

Job Title: Head of Marketing at Tandem Bank (Green/Sustainability Bank)
Location: we can support hybrid working from either our Manchester or London offices
Salary: dependent on experience, plus up to 30% yearly bonus and benefits
Working week: 36.25 hours, Monday to Friday

About Tandem
We\'re Tandem. The UK\'s fairer, greener, digital bank providing hard working people across the UK with greener ways to spend, borrow and save.

With more than 500 people in London, Blackpool, Cardiff, Durham and Manchester, all working together to create a fairer, greener, more accessible bank for people across the UK.

We\'re on a mission to proactively help our customers to reduce their carbon footprint and accelerate the UK to net-zero carbon emissions by 2050 and we need more people to help us achieve this goal.

We\'ve taken the beliefs, behaviours, and personality and created four underpinning values. These values demonstrate our guiding principles and behaviours for everyone at Tandem. Our ambition is that these values are ingrained and always front of mind when we\'re engaging with our stakeholder audiences. Our values are BRAVE, ENTERPRISING, SIMPLE and TOGETHER.

About Loop
Most recently, Tandem acquired Loop, UK\'s latest Fintech money sharing business. The addition of Loop to the bank\'s award-winning digital offer, gives customers a unique way to borrow and lend from each other, while supporting the transition to a low carbon economy.
Loop started its money sharing revolution back in February 2022, and since then, thousands of customers like yourselves, have been using it to share money with friends and family. Today, as we become part of Tandem, we\'re excited for the future, and the ability to offer you new and easier ways to share money. We have a clear goal of becoming THE thought leader and #1 brand in Green Banking and you will have an opportunity to help us make it happen!

We are looking for a Head of Marketing to lead the Marketing function to ensure our brands are driving the commercial focuses of awareness, acquisition, engagement and growth.

Responsibilities:
Marketing / Brand Strategy and Management:

• Develop and refine Tandem Bank\'s brand strategy (Tandem and Loop) to align with our green and

sustainable values. * Oversee the consistent application of the brand across all touchpoints and communication channels.

• Ensure the brand\'s visual and messaging elements resonate with our target audience.
• Develop marketing plans to support the business growth: Acquisition, Engagement and Retention across

B2B and B2C products and services.

Brand Awareness and Growth Marketing:

• Create and execute marketing campaigns across our products, including Lending, Savings and Money Sharing, that drive customer acquisition and retention, keeping our green mission at the forefront.
• Develop strategies to increase our market presence and brand recognition amongst our target audience both B2C customers, B2B prospects and internal audiences.
• Collaborate with cross-functional teams to ensure alignment between marketing efforts and business

goals.

Social Media and Digital Marketing:

• Lead the development of a robust social media strategy that engages our audience and reflects our

values. * Monitor digital marketing trends and identify opportunities to leverage emerging platforms for brand

exposure. * Oversee the creation of compelling content that resonates with our target demographic.

Community Building and Green Marketplace:

• Develop and implement strategies to build a thriving green community around Tandem Bank\'s mission.
• Create and manage a green marketplace platform that offers sustainable financial products and services.
• Collaborate with partners to expand the range of green offerings in the marketplace.

Budget Management:

• Manage the marketing budget effectively, allocating resources to campaigns and initiatives that drive

optimal results. * Implement tracking mechanisms to measure the ROI of marketing spend and adjust strategies as needed.

• Develop business case opportunities for budget efficiency and growth to support Marketing plans.

Analytics and Performance Management:

• Establish a robust analytics framework to measure the performance of marketing campaigns and

initiatives. * Utilise data insights to refine strategies, improve targeting, and enhance customer engagement.

• Regularly report key performance metrics to the leadership team and suggest actionable improvements.

Agency Partnerships:

• Manage relationships with external agencies to optimise campaign execution and creative output.
• Collaborate with agencies to develop creative marketing solutions that align with our brand identity.

Team Management:

• Lead and mentor a team of marketing managers, fostering a collaborative and high-performing

environment. * Provide guidance on campaign planning, execution, and performance analysis.

• Facilitate professional development and growth opportunities for team members.

Voice of the Customer:

• Gather and analyse customer insights to refine marketing strategies and improve the overall customer

experience. * Ensure that the customer\'s perspective is integrated into all marketing initiative

Qualifications:

• Minimum of 6-8 years of marketing experience, with at least 3 years in a leadership role.
• Proven track record of developing and executing successful brand strategies and marketing campaigns.
• Strong understanding of sustainable and green initiatives, with a passion for environmental conservation.
• Experience managing agency relationships and collaborating with cross-functional teams.
• Exceptional leadership and team management skills, with a history of developing and empowering teams.
• Excellent communication and interpersonal skills, with the ability to influence and build relationships at all

levels. * Data-driven mindset with the ability to analyse performance metrics and adjust strategies accordingly.

• Bachelor\'s degree in Marketing, Business, or a related field (Master\'s degree is a plus).

Benefits
Current Rewards

• 25 days annual leave plus 8 days bank holiday
• Buy or sell up to 5 days holiday a year
• 1 day off for your birthday
• Electric Vehicle scheme
• Cycle to work scheme and a free helmet
• Reward Hub for treats, cash back and discounts
• Pension contribution matched up to 4%
• 2 days per year paid volunteering
• Free cereal and snacks in the office
• Smart tech scheme (buy goods with 0% interest)
• 10% discount on solar panels
• Quarterly team social budgets
• Healthcare plan through Westfield Health
• Free flu jabs

Take part in our Green Deal

• Volunteer 2 days a year for charity

receive an early Friday finish * Raise \xc2\xa3200 per annum for charity

Tandem provide PR and marketing support * Have renewable energy at home

receive an additional 1-day annual leave * Drive a lower emissions or hybrid car

free raffle entries with the chance to win a weekend away for 2 * Drive an electric car

receive \xc2\xa3500 towards a home charger

Tandem Bank