Job Description

Head of Marketing & Communications
Make a difference every day

We are a multinational organization with a global team of 50,000 colleagues. In the Middle East we operate in the Transport, Defence & Advisory sectors, delivering services in Asset Management, Customer Experience, Fire & Rescue and Air Navigation Services. We are innovators, committed to redesigning and improving public services to fulfil our purpose to impact a better future by "Bringing National Visions to Life".

Your Opportunity

We are looking for a Head of Marketing & Communications to create brand awareness, position and enhance the Serco brand and reputation in the market. This includes launching and building the brand in KSA. The role will establish a programme aligned to our strategy that connects Serco to key stakeholders to promote what we do and demonstrate the value of partnering with us. The role will connect internal and external brand management and ensure that we deliver a clear message of a cohesive business delivering international services locally.

The ideal candidate should have strong leadership, communication negotiation and influencing skills.

This role is part of the Business Continuity - Marketing and communications team and will be based in our corporate office in Dubai.

Key Accountabilities

• Identify, develop, and evaluate internal and external marketing & communications strategy, based on corporate, business, patronage, and revenue objectives.
• Drive a collaborative programme across all core workstreams of growth including, strategy, BD, client engagement and bidding that maximizes our brand exposure and value propositions.
• Deliver the agreed milestones as set out in the Marketing and Communications strategy and annual plan, keeping within agreed budget.
• Create and execute a new digital marketing communications strategy, including on-line monitoring and success feedback; that demonstrates tangible brand awareness exposure.
• Collaborate and coordinate with contracts, Serco Middle East and Serco Group using effective stakeholder management to provide the most value to the business.
• Identify, manage, and execute contracts with vendors relating to marketing promotion, within the defined budget.
• Evaluate market trends and competitor marketing strategies and keep up to date with the latest marketing techniques.
• Promote the attraction, development, and progression of Nationals to help Serco become an employer of choice for Nationals
• Act as spokesperson of the company when required.
• Manage WinWorkWell programme with representatives from across the division
• Launch and promote the ExperienceLab brand in UAE and KSA
• Launch and create awareness and positioning of the Serco brand in KSA with a country specific marcomms plans.
• Support any group led / Investor relations activities

• Support any M&A activity with communications elements

Specific Requirements (What we are looking for in our candidates)

• A degree holder in marketing or business-related discipline,
• Proficient in spoken and written English language, Arabic is desirable.
• Ability to collaborate and manage complex internal and external stakeholders;
• Strong leadership and communication skills;
• Have an in-depth knowledge of brand development and multichannel marketing models.
• Creative, self-motivated, with strategic thinking and business acumen;
• Must be a skilled manager in communicating, motivating and developing staff;
• Must be politically incisive in communicating effectively with government agencies, board members, media/press, contractors and staff;
• Highly motivated and flexible to work in a time-sensitive environment to respond quickly and effectively to unanticipated high workloads, events and emergencies;
• Ability to make well considered decisions based on complex information.
• A minimum of 10 years of general public relations and marketing experience, at least 3 of those in a leadership position.

What\'s in it for you?

At Serco, our core values drive everything we do, and we believe in fairly compensating our colleagues for the value they bring to our organization. We are proud to offer a total reward package at Serco which includes:

• Competitive monthly pay and allowances that are commensurate with the role and industry standards
• Relocation allowance
• Comprehensive medical insurance coverage and life insurance, so our employees can feel secure in their health and financial wellbeing
• We recognize the importance of work-life balance, which is why we offer competitive leave benefits that exceed industry standards
• We offer an annual airfare allowance to support our expat colleagues to stay in touch and visit their loved ones

• We pride ourselves on providing a supportive work environment where we foster a positive Safety-First culture
• We care deeply about our colleagues\' wellbeing and offer access to wellbeing programs and platforms to support their physical, mental, and emotional health.
• As a global organization, we offer a vast array of career paths for our employees to choose from. The scale and breadth of our organization provides our colleagues with opportunities for growth and variety in their career path, both regionally and globally.

Join Us

At Serco, we believe there is a place here for everyone. A place where you can bring your authentic self to work every day. Our workplace culture is one that embraces diversity and fosters equity, respect, and belonging for every individual. We are committed to equal employment opportunities and creating an inclusive environment that proudly celebrates the perspectives and backgrounds that each of our employees bring to work every day.

Join Serco and be part of a values-driven organization that invests in the development and well-being of its employees and offers a rewarding and fulfilling career.

Serco is committed to Equal Employment Opportunities and is committed to ensuring the safety of all of its employees through its Zero Harm initiative. To view internal opportunities, please visit JobShop which can be found under My Workspace/My Applications in Ourworld.

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