Job Description

Job description

Some careers open more doors than others.

If you\xe2\x80\x99re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply in an exciting new direction, go even further with HSBC opportunities, support and rewards.

Marketing uses data, insights and creativity to help drive growth for our businesses. We\xe2\x80\x99re always looking to better understand customer needs, promote market opportunities, and create customer experiences that strengthen the HSBC brand and open up a world of opportunity for our customers - millions of people, across multiple markets.

The Role

We have a very rare and exciting opportunity for an experienced individual to join the marketing team in the role of Head of Insights and Marketing Science.
In this role, you\xe2\x80\x99ll be leading the charge to get to the heart of what really matters to our customers \xe2\x80\x93 understanding every aspect of what they need, think and feel. You\xe2\x80\x99ll have full oversight of the whole strategic journey, and be responsible for turning these insights into measurable outcomes.

The team\xe2\x80\x99s purpose is to understand and analyse marketing performance. To dive into what\xe2\x80\x99s driving consumer behaviour and attitudes \xe2\x80\x93 both current, and emerging. To use this insight to support delivery of best practise products and services, and create impactful and commercially successful marketing strategies.

It\xe2\x80\x99s an exciting and challenging role, where the right person has scope to make an enormous difference.

In this role, you will:

• Provide all lines of business within the UK bank with holistic knowledge and understanding of ourcustomers\xe2\x80\x99 lives, attitudes and behaviours, and the changing context that they live and operate in.
• Drive meaningful results \xe2\x80\x93 for both HSBC and our customers. You\xe2\x80\x99ll do this by defining marketing strategy and plans, aligning with wider business strategy, inspiring others around you and leading by example.
• Set strategic direction for the UK Marketing plan. Working closely with the Director of Marketing Services, you\xe2\x80\x99ll ensure the plan is aligned to the business strategy, brand strategy and AOP.
• Incorporate what we learn about Marketing Insight & Effectiveness from campaigns and activities into business briefs. You\xe2\x80\x99ll use this knowledge to continually evolve our approach, developing even stronger and more effective campaigns and activities, built around our customers.
• Share your holistic knowledge and understanding of our customers\xe2\x80\x99 lives, attitudes and behaviours with the UK business, to continually optimise, and meet changing customer needs.

Requirements

To be successful in this role you will have:

• An impressive proven track record in marketing and insights \xe2\x80\x93 this doesn\xe2\x80\x99t need to be within Financial Services.
• A high level of data literacy and analytical capability
• The ability to connect information, insight and intelligence solutions to the needs and goals of the business
• Excellently developed strategic thinking capability
• A compelling personality, able to command the attention of diverse audiences, including senior leaders
• Passion to understand customers and clients from every angle, and deliver against their needs.

The base location for this role is Birmingham.

You\xe2\x80\x99ll achieve more when you join HSBC.

As an HSBC employee in the UK, you will have access to tailored professional development opportunities and a competitive pay and benefits package. This includes private healthcare for all UK-based employees, enhanced maternity and adoption pay and support when you return to work, and a contributory pension scheme with a generous employer contribution.

At HSBC we look to enable our employees to better balance their work / life priorities and have the flexibility required to meet challenging needs as they progress through different life stages. Where possible we will consider the following flexible working options: part-time working, job sharing, term-time working, and working from home and staggered hours. If in considering a role with HSBC you have a need for some flexibility in your working arrangements please discuss this with the recruitment team in the early stages of the application process.

We believe that being open to a range of perspectives and cultures is vital for our business. We work hard to ensure our diverse and inclusive workplace reflects the communities we serve. We want everyone to achieve their potential \xe2\x80\x93 regardless of their gender, ethnicity, disability, religion, sexual orientation or age. If you have a different way of seeing the world, we are interested in hearing from you.

HSBC is committed to being an inclusive employer and providing an inclusive and accessible recruitment process for all. We will provide reasonable adjustments to remove any disadvantage to you being considered for this role. We are proud members of the Disability Confident Scheme, and will offer an interview to disabled candidates who meet the minimum criteria for the role. If you would like to receive any information in a different way or would like us to do anything differently to help you apply for our roles, please contact our Recruitment Helpdesk:

Email:

Telephone: +44 2078328500

Within the workplace you will have access to various employee resource groups which aim to promote and achieve a healthy work / life balance and support our diversity ambitions. HSBC has processes in place to avoid nepotism. This means we will avoid circumstances in which the appearance or possibility of conflicts of interest may exist within the hiring process.

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