Job Description

Our RoleThe White Company is now a certified BCorp business and is poised to embark on its next phase of evolution. With a focus on becoming even more present, modern, and beloved by customers, the brand is ready to continue its journey of thoughtful expansion and refreshed customer engagement. An effective and efficient customer acquisition and retention strategy will be integral to the next phase and we are looking to hire a Head of Performance Marketing and CRM who will own the definition, implementation and ongoing optimisation of our activities in these areas.This is a great opportunity for an ambitious, highly motivated and results-driven marketeer. TWC has grown considerably over the last five years but there is still plenty of room for more growth in terms of penetration and share of wallet. Increasing customer acquisition volumes and maximising customer lifetime value are fundamental to delivering on our growth ambitions in the UK and new markets.What youll be doing

• Define and execute the customer acquisition and retention strategy
• Develop and optimise the customer acquisition strategy which is currently primarily focused on digital performance marketing channels
• Refine and optimise the lifecycle contact strategy and related loyalty proposition. Noting that we are a multi-channel, multi-category retailer.
• Manage Brochure, Direct Mail, Email, Search, Paid Social, Display, Affiliates and Influencer Networks. Applying a constant test & learn approach utilising appropriate measurement techniques
• Define the promotion strategy. Balancing data collection, incremental value and brand positioning considerations
• Build the capability and efficiency of the function people, processes, tools and systems
• Work closely with Insight and Analytics, Brand Marketing, Digital, Editorial, PR, Social, Contact Centre, Creative and Product teams
• Manage external partners who support in the delivery of Search, Media, Email, Affiliate and Brochure activities
• Manage budgets associated to performance marketing and CRM budget planning [sales and costs], business cases, marketing channel and project budget control, benefits realisation

What skills & experience youll need

• Significant performance marketing experience within Retail and/or Luxury sectors
• Experience of customer acquisition marketing in new markets. Specifically, the US but also European markets
• Previous management of large-scale marketing programmes across print media, email marketing, paid search, search engine optimisation, paid and organic social, affiliate marketing
• Deep knowledge of tools and techniques to deliver targeted, personalised customer experiences
• Proven leader of performance marketing teams and programmes. A driver of change able to inspire, influence, collaborate and lead cross-functional teams
• Credible and confident in influencing senior stakeholders CEO, Op Board, Senior Management peer group
• Excellent written and verbal communication skills at all levels as well as developed interpersonal skills
• Able to interpret, prioritise and act with a sharp attention to detail
• Highly organised with the capacity to lead multiple projects at the same time
• Commercial, analytical, technically minded, passionate, resourceful and imaginative

What well offer youAt The White Company, we value our employees for always going the extra mile for every one of our customers; we reward this with great benefits and competitive salaries.

• Discount -Up to 50% discount and access to regular Sample Sales
• Holiday - 25 days rising to 28 with the length of service
• 30% Bonus - In addition to our competitive salaries, all our employees are entitled to join a discretionary bonus scheme (based on policy eligibility
• Pension Scheme - enrolled in our Group Personal Pension schemes upon joining the business.
• Perkplace Benefits Platform offering a variety of discounts across well-being and lifestyle
• Wagestream Money Management app - access to Wagestream gives you power over your pay and supports financial wellbeing
• Continued Development We offer structured support from our own in-house Learning and Development Hub
• Salary Sacrifice scheme for Electric vehicles (dependent on grade and meeting policy eligibility)
• Continued Development We offer structured support from our own in-house Learning and Development Hub
• Private Healthcare with additional Babylon Digital Healthcare (based on contract duration)
• Life Assurance

Additional Benefits

• Fruit basket daily
• Tea and coffee provided
• Working from Home - option to work from home on Mondays and Fridays
• Social - Christmas party/social events throughout the year
• Seasonal Sample Sales
• Volunteer Day - with a charity of your choice
• Great Location - Close to transport links - over ground Shepherds Bush station /underground White City & Wood Lane stations. Westfield shopping centre with shops restaurants/bars/cinema and gyms

Our Equality Diversity and Inclusion statement of commitmentAt The White Company we are committed to creating an inclusive culture that welcomes and celebrates a diversity of backgrounds and identities.We are working together to ensure our environment is one where people can bring their authentic selves to work, where their contribution is valued, ability enhanced, and perspective appreciated. Where difference is respected, encouraged, and celebrated. Where you can feel you belong.We are committed to an active Equality Diversity and Inclusion Policy, which starts with our recruitment and selection process.We'd love you to join us on our journey.Our Sustainability statement of commitmentWe are committed to building a sustainable legacy that will enable a brighter future for people and our planet. We believe this should be reflected in everything we do

The White Company