Job Description

Role:

We want a Head of Content Marketing. This person would have the hands on skills to develop exciting new campaigns and also the strategic thinking to work with our Commercial Director and CEO. The ideal candidate will possess a strong background in project management and content marketing, with a wonderful eye for design and imaginative ideas about driving brand campaigns. This role requires proficiency in design, copy writing, social media campaign creation and digital asset creation. The Head of Content Marketing will play a crucial role in enhancing our brand presence and driving engagement across various platforms.

Content Marketing Needs:

Social Media

We require a significant stepchange of our social media presence which has been sorely neglected. We need a content calendar and material created and scheduled for 12 months. This should cover linkedin, X, facebook and Instagram.

We also want to create a paid social campaign. This would require planning, creative and execution.

Leaflets

All our leaflets, brochures, banners and posters require reworking. We have a strong set of brand guidelines and an inhouse style but this person needs to be able to use a tool like in-design to make fresh materials in line with our developing product portfolio.

CRM Email marketing

We have invested in email marketing capability. We need to create email marketing campaigns around key life stages. This requires planning, copywriting and design work.

Website improvements

We continue to develop and refine our website. We have technical and SEO agency support, but there is always imaginative work in the form of fresh content such as new web elements or videos that we need.

Podcast

We want to create three podcast series of six episodes each. We have extensive experience of podcast production in house but need someone who can make it happen. We are open to using an agency to help here.

Afghan College for Girls

All employees support our charity, the Afghan College for Girls and you would help create relevant materials for this as required working with our team of Afghan refugees.

Current marketing infrastructure:

Our commercial director is a former Marketing Director at Unilever specialising in digital marketing so we have strong leadership in this space. He is also an award winning podcast producer. We previously had a roster of agencies doing PPC, SEO and web development but are in the process of bringing this capability in house. We have retained a web development agency and have a contractor when required. We have a full suite of marketing and design tools - the full adobe suite, canva, semrush, Microsoft dynamics etc. We have good in house copywriting skills but that person is overstretched.

About Mentor Education:

We are Mentor Education, a top London tuition agency that specialises in providing children with individualised teaching from experienced educators, inspiring them to unlock their potential. We take tutoring seriously and are dedicated to delivering a professional and personalised experience for all our tutors, parents, and students. We have over 1000 tutors and are well funded and resourced. We have had many accolades, including being featured as London's top tuition agency by School Report and we also come highly commended in the Good Schools Guide. We have won Tuition Agency of the Year two out of the past three years. Our CEO was Wandsworth Entrepreneur of the Year last year.

As well as working with private families we are also committed to our communities and our outreach programmes include tuition for Grenfell survivors and volunteering at local schools to help disadvantaged students recover from Covid learning loss. We set up the Afghan College for Girls which, as a charity, educates hundreds of Afghan girls under the noses of the Taliban.

Pay and other Details:

Salary would be 50k - 60k per annum. You would report into our Commercial Director. We would ideally like someone in the office full time but are open to hybrid roles - whether part time or with some work from home element for up to two days a week. Our offices are based in Clapham by Clapham South station.

Job Types: Full-time, Part-time, Permanent

Pay: 50,000.00-60,000.00 per year

Additional pay:

Bonus scheme Yearly bonus
Benefits:

Additional leave Casual dress Company events Company pension Free fitness classes Free flu jabs Health & wellbeing programme Work from home
Schedule:

Monday to Friday
Education:

Bachelor's (preferred)
Experience:

Digital marketing: 3 years (required)
Work authorisation:

United Kingdom (required)
Location:

London (required)
Work Location: In person

Application deadline: 30/04/2025