Job Description

We're not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a tight-knit, but ever-expanding team that's passionate about delivering exquisite riding experiences to our customers.


Under new ownership and proud to be part of the TVS Motor family, we're entering a new era of global success. And we want you to be a part of it!


At Norton, we value respect, trust, and responsibility. We trust our employees to execute their roles exceptionally and professionally, and we value personal development, teaching, and learning. When you join our team, you'll have the opportunity to grow and learn alongside some of the most talented and dedicated people in the business.


So if you're passionate about motorcycles and looking to join a team that's shaping the future of this legendary brand, we'd love to hear from you!

The Role

As Head of Brand & Experience/Events, you will be the architect behind how the world experiences our brand -- both digitally and in person. You'll define the brand narrative, champion creative storytelling, and design world-class experiences that ignite passion, loyalty, and advocacy in every rider and enthusiast.


This role blends strategic brand leadership with hands-on execution, working across marketing, design, product, sales, and community teams to ensure a seamless and bold brand presence at every touchpoint.

Key Responsibilities

Own and evolve the brand strategy to align with business goals, market trends, and customer passion points. Lead the development of brand guidelines, voice, and visual identity to ensure global consistency. Partner with product and design teams to ensure brand integration from concept to customer delivery. Lead the strategy, planning, and execution of global and regional events: launches, community rides, expos, trade shows, dealer activations, and flagship brand experiences. Craft immersive brand activations that engage customers emotionally and physically -- both on and off the road. Identify and manage partnerships, sponsorships, and collaborations that elevate brand visibility and relevance. Shape a cohesive brand experience across all channels, from retail environments to digital touchpoints. Work closely with marketing and customer service to ensure customer interactions reflect the brand promise at every stage of the journey. Foster and grow community engagement through curated experiences and rider-centric initiatives. Build, mentor, and inspire a multidisciplinary brand and events team. Collaborate cross-functionally with Product, Sales, Retail, and Digital teams to ensure alignment and synergy. Manage external agencies, vendors, and creative partners to deliver high-impact campaigns and activations.

Candidate Experience

7-10+ years of progressive experience in brand management, experiential marketing, or events, ideally within automotive, motorcycle, lifestyle, or performance industries. Deep understanding of the enthusiast mindset -- especially in motorcycle or automotive cultures. Proven track record of crafting powerful brand strategies and executing world-class experiences that drive engagement, loyalty, and revenue. Experience managing high-profile product launches, dealer activations, and community-building initiatives. Excellent leadership, project management, and stakeholder alignment skills. Bold, innovative, and customer-obsessed. Comfortable working in a high-performance, fast-paced environment.

Rewards of Working for Norton:

We like to take care of our Nortoneers and we think we offer some pretty decent rewards. Here's what you'll get when you join the team:


Competitive salary package that recognises your skills and experience


A whopping 33 days of holiday (inc. Bank Hols) to relax and recharge


Generous pension scheme that sets you up for the future, with access to personalised advice.


Private Medical Insurance and a Cash Back Programme to keep you feeling your best


Life insurance (4x salary) because we've got your back no matter what


FREE fruit, got to have your five-a-day!


WeCare Employee Assistance Programme, which includes access to online GP services, dietary advice, mental health support, bereavement counselling, and a fitness programme


Experience the thrill of an entrepreneurial environment within a larger, well-funded company with ambitious long-term goals.


Elevate your career with our Ideas for Excellence scheme, where every brilliant idea is not just valued, but also rewarded!


A diverse and international team that brings together different perspectives, backgrounds, and experiences.


Join the fun with our twice-yearly employee events, payday socials, and loads of exciting activities in between!


??Want to go green? You can enjoy free electric bicycle hire


Plus, no need to stress about finding a parking spot - we've got on-site free parking covered and FREE electric charge points.



We know how important it is to take care of our team, and we're committed to continually improving our reward offering in line with the business growth plan.



Join us and see for yourself!



PLEASE NOTE, WE DO NOT ACCEPT AGENCY APPLICATIONS