Job Description

Company Description

Our Mission

Trainline is the leading independent rail and coach travel platform selling rail and coach tickets to millions of travellers worldwide. Via our highly rated website and mobile app, people can seamlessly search, book and manage their journeys all in one place. We bring together millions of routes, fares and journey times from 270+ rail and coach carriers across 45 countries. We offer our customers the best price for their journey and smart, real time travel information on the go. Our aim is to make rail and coach travel easier and more accessible, encouraging people to make more environmentally sustainable travel choices.



Trainline Advertising\'s vision is to offer the most marketplace-centric advertising to connect rail and coach travellers with advertisers at the right moments. Trainline Advertising will enable advertisers to engage with our customers through the entire marketing funnel - from awareness through to purchase and loyalty.

About the Role

We are looking for a dynamic and experienced individual to join our team as the Head of Ad Sales as a founding member of our emerging Advertising team. As the Head of Ad Sales & Account Management, you will be responsible for developing and executing effective sales strategies to hit our direct advertising revenue targets across all markets.

You will do this by building and developing relationships with rail & coach suppliers, non-endemic advertisers, and agencies across the UK and our core European markets (FR, IT, ES and DE). To meet the needs of our ambition, you will be responsible for creating the right organizational structure and processes across sales, account management, campaign execution and measurement and insight. You will work cross-functionally to ensure that our product roadmap is fit for purpose for building out a best-in-class customer and advertiser experience. The ideal candidate will have a proven track record in ad sales, exceptional leadership skills, and a deep understanding of the digital advertising landscape.

What you will do

• Develop and implement comprehensive ad sales strategies to meet revenue targets by market while collaborating with functions and lines of business
• Build and maintain strong relationships with advertising agencies, direct clients, and key industry contacts
• Develop marketing and comms plan. Work with Brand Marketing and Comms to develop scalable sales collateral, B2B marketing and PR plan.
• Develop and maintain a deep understanding of our products, target audience, and customer needs to effectively position and sell advertising solutions
• Collaborate with Product Engineering teams to inform ads surfaces/inventory, formats, targeting and pricing needed to enable advertisers to engage audiences across advertiser goals of awareness and conversion
• Develop scalable campaign execution processes and reporting and measurement frameworks to support a best-in-class advertiser experience.
• Stay updated on industry trends, market conditions, and competitor activities to identify opportunities and risks
• Partner with country leadership and finance to align on revenue targets and KPIs

Qualifications

We\'re looking for creative big thinkers with small egos to achieve our ambitious plans. You will be a smart, data-driven, commercially minded ad sales/industry expert looking for an exciting next step to be a founding member of an ad organization within a business with meaningful growth and purpose.

• Advertising sales experience - preferably in an ads platform within a marketplace business or mobile app
• Experience leading an Ad sales team
• Ideally, a combination of working in complex matrix organizations and fast-moving high growth environments
• Strong negotiation and closing skills, with a demonstrated ability to drive revenue growth
• Strong leadership experience with an ability to influence across a business to C level as well as inspire people and creates high performing teams
• Excellent relationship skills both inside and outside an organisation
• Hustler mindset, willing to embrace the ambiguity, overcome challenges and \'get things done\'
• Passion for advertising and a strong understanding of consumer behaviour and market dynamics

Additional Information

But why should you join?

You will be working in a high performing and collaborative multi-cultural team. We have over 42 nationalities across our 5 offices in London, Paris, Edinburgh, Barcelona and Milan who work closely together.

We want our people to stretch their minds, abilities, and share their knowledge. Each year we hold The Trainline Tech Summit, which provides Trainliners with an opportunity to stand up and share their story, learnings, or new skills with their colleagues in a safe environment.

We\'ve always paid special attention to flexible working as we value a strong work/life balance. The pandemic has taught us that a balance between remote working and being in a collaborative office environment leads to productive teams.

Our Values

Think Big

• Ambition: we\'re confident, bold and always set the bar high.
• Innovation: we strive to be curious, explore all possibilities and try new things.
• Growth mindset: we stretch ourselves, fail fast & learn and thrive on change.

Own It

• Customer-first: we understand our customers at every level.
• Results-focused: we take accountability, move fast & deliver and focus on what matters.
• Data-driven: we use the power of data and analytics to make informed decisions.

Do Good

• Purpose-led: we champion rail and drive greener, more sustainable habits.
• Simplicity: we solve problems, deliver simple solutions and make things better.
• Integrity: we do the right thing, and pride ourselves on being transparent and respectful.

Travel Together

• Collaboration: we think global, build deep connections and have each other\'s backs.
• Inclusion: we listen, seek out alternatives and value differences.
• Positivity: we bring good vibes, celebrate successes and have fun.

We value open expression at Trainline, we believe it\'s the diversity of experience, backgrounds and perspectives of our employees that makes us who we are. We encourage everybody to play a part in changing the way people travel across the world.

The Trainline