Job Description

The Role

You'll be instrumental in building and optimizing our inbound marketing engine--ensuring that advice and guidance charities can discover, engage with, and benefit from our AI-driven solutions.

Create and implement data-driven strategies to develop low-friction customer acquisition through various digital channels, events, and partnerships. Develop a culture of experimentation and testing in order to identify new growth opportunities.
You'll work closely with our product and commercial teams to create high-impact marketing campaigns and content that position Wyser as a market leader, spark meaningful conversations, and attract new customers.

This is the perfect opportunity for someone who thrives at the intersection of marketing technology, automation, and content-driven engagement.

What you will own

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Content Strategy & Execution

- Work with cross-functional teams to develop and distribute high-impact content, including social, webinars, case studies, and thought leadership

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HubSpot & Marketing Automation

- Manage and optimize HubSpot, automating lead nurturing, tracking engagement, and ensuring seamless integration with other tools.
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Inbound Marketing Operations

- Design and refine lead-nurturing workflows, email automation, and content distribution strategies to attract and engage target audiences.
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Lead Scoring & Segmentation

- Develop smart segmentation models to personalize outreach for different charity types and partners.
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Campaign Analytics & Performance Tracking

- Monitor funnel performance, attribution, and marketing ROI, ensuring data-driven decision-making.
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SEO & Content Optimization

- Collaborate with the content team to enhance blog posts, landing pages, and resources for better discoverability and engagement.
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Tech Stack Management

- Oversee integrations between HubSpot and tools like Google Analytics, LinkedIn Ads, Zapier, and AI-powered engagement platforms.
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Sales Enablement

- Support the commercial team by developing pitch decks, briefing notes, and materials aligned with the sales funnel.
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Client Engagement & Retention

- Shape the client experience, messaging framework, and communication strategy to turn customers into brand ambassadors.

Who You Are

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4+ years of experience

in marketing operations and demand generation (preferably in a SaaS or mission-driven startup).

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Strategy to execution

- You are happy devising strategy, but also enjoy rolling up your sleeves and executing.
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HubSpot expert

- You know how to build workflows, segment audiences, and optimize automation for maximum impact
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Data-driven & analytical

- You are obsessed with marketing metrics, lead scoring, and conversion optimization inside out.
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Creative storyteller

- You have exceptional writing skills and can craft engaging, persuasive content.
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Self-starter & problem-solver

- You thrive in a fast-paced startup environment, taking initiative and making things happen.
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Experience in AI, B2B SaaS, or the tech sector

- You understand the unique challenges and opportunities in this space.

Why Join Us?

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Make a Real Impact

- Help charities access AI-driven solutions that amplify their mission.
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Join a Fast-Growing Startup

- Be part of an agile, dynamic team where your ideas shape the future.
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Work with Purpose-Driven People

- Collaborate with passionate teammates who care about making a difference.
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Career Growth Opportunities

- As we scale, you'll have room to grow and develop your career.
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Fully Remote Role

- Work from home with regular team meet-ups.

If you're ready to use your marketing expertise to create meaningful change, we'd love to hear from you!

Job Type: Full-time

Pay: 45,000.00-52,637.00 per year

Benefits:

Company events Work from home
Schedule:

Monday to Friday
Licence/Certification:

hubspot (required)
Work Location: Remote

Expected start date: 01/07/2025