Job Description

We are seeking a forward-thinking, data-driven

Marketing Executive

to lead strategic marketing output across three innovative businesses within our group:

An established

landscaping company

A carbon-negative kitchen manufacturing start-up

- producing design-led, sustainable kitchens

EGN Services

- a strategic investment and property development group
This role is ideal for a results-oriented marketer who thrives at the intersection of

data, automation and brand storytelling

. You will be responsible for developing and executing campaigns across CRM, digital, and offline channels -- with

Microsoft Dynamics

at the heart of delivery and measurement, and a strong use of

AI tools

to optimise content, segmentation, and lead scoring.

Key Responsibilities

Strategic Oversight Across All Brands

Design and deliver data-led marketing strategies that directly support commercial goals Leverage

Microsoft Dynamics CRM

for campaign automation, customer segmentation, audience journeys, and lead lifecycle management Implement AI-powered tools for content creation, campaign optimisation, and predictive analytics Monitor and report on key KPIs including conversion rates, campaign ROI, and engagement metrics Own marketing dashboards and present insights that drive decision-making across operations, leadership, and sales

Landscaping Company

Lead local lead-generation efforts using data-backed targeting strategies Manage regional campaign variations and A/B testing to improve conversion Build and track local brand visibility through digital and print

Carbon-Negative Kitchen Start-Up

Define and implement brand identity and tone of voice from launch Execute AI-supported campaigns across email, web, paid ads, and social, aligned to early adopter audiences Develop digital funnels with integrated tracking to support product pre-sales, inquiries, and conversions

EGN Services

Support brand growth through investor-targeted content and CRM-driven nurture campaigns Deliver clear analytics reporting to support pitch decks and investor updates Maintain and optimise website content and visibility through data and AI insight

What We're Looking For

3+ years' experience in a marketing role with a focus on CRM, analytics, and measurable outcomes Strong working knowledge of

Microsoft Dynamics CRM

for campaign execution, segmentation, and reporting Confident using

AI tools

such as ChatGPT, Jasper, SurferSEO, or similar to support scalable content and campaign analysis Excellent analytical skills with experience building performance dashboards (Excel, Power BI, or CRM-native tools) Hands-on digital marketing experience including email, social, and SEO Strong written communication and brand storytelling ability Bonus: Familiarity with Adobe, Canva, HubSpot, or automation platforms

What You'll Get

The opportunity to shape and lead marketing across three innovative, high-growth businesses Autonomy to experiment with AI, automation, and data to drive efficiency and results A collaborative team environment with a mix of start-up energy and established structure Hybrid working (minimum 2 days in-office in Sowton, Exeter) Competitive salary and long-term progression potential
Job Type: Full-time

Pay: 35,000.00-55,000.00 per year

Benefits:

Company pension Free parking Work from home
Schedule:

Monday to Friday
Work Location: Hybrid remote in Exeter EX2 7LX