Initiative unlocks business growth for the world\'s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand\'s entire consumer experience, by balancing both what unites people and what makes them different.
When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Media responsibility is at the forefront of everything we do, whether it\'s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability.
Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.
TEAM OVERVIEW
The Cultural Insight and Analytics (CIA) team in London is a group of 30+ specialists covering four principal craft areas of data and analytics: Business Intelligence, Audience & Data Strategy, Research & Insights and Advanced Analytics.
This role will be part of the Rufus Team (dedicated Amazon team) in the EMEA Hub, based in London and servicing the Amazon client teams in Europe.
Rufus is an Amazon-dedicated entity, powered by Initiative, and bolstered by critical discipline expertise from the entire Mediabrands and IPG networks. Our vision is to be a trusted, indispensable partner of Amazon.
We are a collective who share an obsession with the convergence of media, creativity and data, through a branded cultural lens. We are one connected team. Many voices & many countries, with one shared culture based on pride, enrichment, balance, and growth for our people.
Our mission is to become Amazon\'s most client-first, customer-obsessed partner by consistently delivering strategic thought leadership, scalable, creative ideas that break boundaries and drive Amazon\'s business forward, streamlined operations, and unparalleled media value.
ROLE OVERVIEW
This role will take an analytics leadership position for the Rufus XCM Europe team. It requires a consultative-minded, analytics professional to support our Amazon clients in achieving their business goals through measurement, insights and data. You will be passionate about this space and will proactively find and create solutions, often in collaboration with our clients, to solve challenges. You will work with cross-functional teams in Rufus, including account management, media planning, and creative, to ensure data and analytics are integrated into all aspects of Rufus\' operations. You will work closely with the wider CIA craft teams to identify new solutions and suitable opportunities to bring to Amazon.
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