Job Description

Working at Stella McCartney is a truly rewarding experience. As a luxury fashion company with a strong ethical standpoint we are leaders and innovators in our industry.

Working at Stella McCartney is a truly rewarding experience. As a luxury fashion company with a strong ethical standpoint, we are leaders and innovators in our industry.

Overview:

As Global Head of Social Media, you will work with multiple stakeholders across departments and regions, working closely with the Global Marketing Director, Global Communications Director, and Global Visual Director to algin on social messaging, and working with regional Head of Communications to localise global strategy on local social channels and digital networks, regularly providing reports and presenting to CEO.

Your Key Responsibilities:

• Build a cross-channel social media strategy with Global Marketing Director and key internal stakeholders (PR & Communications, Creative and Content, Brand and Product Marketing teams).
• Grow brand presence across existing and emerging social platforms by exploring innovative approaches and bringing to life social firsts. Support key brand moments and campaigns with pioneering social initiatives.
• Collaborate with PR and Marketing teams to continuously build our community on social, through collaborations, partnerships, influencers and editorial.
• Ownership of social media processes, content, copy, layout approvals and release with senior stakeholders.
• Share deep social platform expertise, learnings, trends, formats, nuances - develop industry first ideas, innovate and scale.
• Work with LVMH teams on social reporting through Radarly and Linkfluence tools across social listening, competitor benchmarking, owned and earned media performances.
• Oversee integration of social analytics tools and develop measurement dashboard alongside central and local marketing teams.
• Develop clear and measurable KPIs, implement performance metrics and goals with ongoing optimisations.
• Regular performance reviews: content, audience, social listening tools, competitors.
• Work with Dash Hudson on new reporting, tracking capabilities participating in beta launches receiving early access to new features from the tool to propel brand forward with new learnings and insights.
• Develop weekly and monthly recaps of learnings and results; generating and understanding reporting with the ability to read data and turn it into useful insights.
• Build new processes and improve social operations, evaluating and implementing best practice.
• Evaluate new channels across regions and explore new behaviours, trends and formats to continuously enhance our brand engagement, customer and follower connection and interactivity.
• Regular liaison with key markets to build strategies and connections with local teams managing organic and paid social across all channels but not limited to FB/IG, LinkedIn, Pinterest, SnapChat, TikTok, Weibo, WeChat, RED, Douyin, LINE.
• Syndication of social content with the support of local teams implementing global strategy at local level for Weibo, WeChat, RED, Douyin in China and LINE in Japan.
• Manage a small team of social media experts at HQ (Social Media Manager, Social Media Coordinator and Social Media Assistant/Intern).

Social Content:

Working directly with our founder, you will be responsible for seeking content approvals and making the necessary edits to bring Stella\xe2\x80\x99s vision and creative direction to life on social channels.

• Oversee management of social content briefs submitted to CID (Creative Team), implement a strategic approach to content mix (brand, product, press, UGC, Stella personal content etc).
• In partnership with CID team and Global Visual Director, build social rollouts with a hybrid data/creative approach for upcoming week, month, campaign(s) for approval by Stella, working closely with in-house Art Director(s) on all the social content pre and post shoots.
• Work closely with in-house producer(s) to deliver social content and provide Stella\xe2\x80\x99s feedback for all edits required.
• Support with coordination of content across other digital departments that will utilise social content (Digital, Paid Media, CRM, Website/E-Commerce).

Your Talent:

• Strong leadership qualities, able to drive change and lead teams with can do attitude.
• Ability to adapt, learn quickly, be resourceful and under pressure to meet deadline.
• Experience prioritizing tasks, managing deadlines, adapting with changing priorities, and balancing short-term needs with long-term strategic initiatives.
• Demonstrable experience in driving social media channels through organic and paid tactics.
• Experience building social first content to drive engagement, acquire new followers and generate brand heat focused on Instagram and TikTok.
• Proven track record of defining, implementing, and delivering social plans as well as delivering success at scale.
• Creative and analytical mind that thrives in data-driven environments.
• Experience managing senior business stakeholders and multiple dependencies.
• Proven ability to coordinate outcome of Creative & Production teams (in-house and external).
• Bachelor\xe2\x80\x99s degree in marketing and significant experience in Social and Digital Marketing.
• Proven track record driving brand awareness, consumer acquisition, engagement, and retention.
• Excellent communication and English writing skills.

Reward:

Our philosophy is to go beyond monetary return and consider ourselves responsible for your wellbeing, your family, your health, your time and the community.

• Up to 50% discount on Stella McCartney products
• Exclusive staff sales and sample sales - Including other LVMH brands
• Matched pension contribution up to 6%
• Extensive private medical and critical illness insurance, as well as life assurance
• Annual Health Screening
• Annual Leave Shop where employees can buy or sell annual leave
• Flexible working/core hours
• Enchanced Maternity/paternity packages
• Matched Give as You Earn charity scheme
• Fitness membership (Classpass credits)
• Volunteer and Birthday leave
• Health cash plan
• Financial wellbeing program
• Physical and Mental Wellbeing Support Services
• Employee referral bonus

Optional/ Paid Benefits:

Season ticket loan, cycle to work and tech schemes, travel and dental insurance and much more.

We welcome people with disabilities and endeavour to make reasonable adjustments, if you do require such adjustments please let us know within 48 hours of your interview.

At Stella McCartney, we like to be bold. For us this means challenging ourselves and the wider industry in which we operate. As part of our commitments to inclusive fashion, we have an ambitious strategy to put diversity, equity and inclusion at the centre of everything we do. Our starting point is to create a workplace where different voices are respected, heard and empowered in equal measure regardless of factors such as culture and backgrounds, and to influence and disrupt fashion and other industries by providing opportunities for global diverse talent to shine.

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